Nipun Khullar , PGDM IMI, New Delhi Marketing Research Region allotted North-west Delhi

Summer Internship April 2011 June 2011

Questionnaire:
Understanding Awareness (Q1-Q4)
1) Are you aware of BIRLA CELLULOSE Company? Yes No 2) Do you use wet wipes? Yes No 3) Which brand of wet wipes do you purchase? i)LOreal ii) Dove iii) Himalaya iv) Ginni v) Clarus 4) Have you heard the Brand name KARA? Yes No Source of Purchase (Q5) 5) Where do you purchase the wet wipes from? i) Convenience stores ii) Malls iii) Supermarkets iv) Medical stores Understanding PERCEPTION of the Product KARA(Q6-Q8) 6) Do you like the packaging of KARA? Extremely good -----------------------very common

7) How do you like wet wipes to be placed? i) Plastic box ii) Plastic packet iii) Small carry bag iv) Small sachets

8) How do you find the price of KARA wet wipes? Expensive-------------------------------nominal

Understanding THE EXPECTATIONS of customers from wet wipes(Q9-Q10) 9) What features you look in a wet wipe? i) Quality ii) Reputed Brand iii) Easy to carry and place iv) Fragrance v) Thickness Thick----------------------------Very thin vi) Wetness Very Moist -----------------------------light Moist 10) What kind of utility you want from a wet wipe? i) Moisturising ii) Wrinkle protection iii) Sunscreen iv) Deep cleaning v) Freshness

Understanding the USAGE rate (Q11) 11) When do you generally use Wet wipes/ KARA Wet wipes? i) Travel ii) Home iii) Habitual to use iv) Never 12) Have you ever chatted about wet wipes over Internet? Yes No Awareness about Puretta (Q13) 13) Are you aware bout the baby care wipes from Puretta? Yes No

Expectation from baby wet wipes(Q14-Q15) 14) What do you prefer from a Baby wet wipes? i) Rash Resistance ii) Non Irritating iii) Mosquito Protection iv) Good fragrance v) Freshness 15) Which wet wipes do you prefer? i) Himalaya ii) Johnson and Johnson iii) Farlin iv) Lilliput v) Pigeon vi) Tea tree Source of purchase of baby wet wipes (Q16) 16) Where do you make the purchase of baby wet wipes? i) Medical Stores ii) INTERNET iii) Convenience Stores iv) Supermarket v) Malls Understanding what colour of the package will be preferred by customers. Why to keep wet wipes in cupboard /drawer/dashboard? Can it be placed in open to increase visibility of product hence more probability of sales (Q17) 17) What Colour of the package would you like to prefer for Baby wet wipes? i) Match with the colour of Bag/Purse ii) Match with colour of car iii) Colour of House iv) Colour of furniture v) Any bright colour vi) Any Mild colour

Understanding which promotional medium is best(Q18) 18) How did you come to know about the KARA and PURETTA? I) Newspapers II) TV Commercial III) Magazine IV) Hoardings V) INTERENT VI) Through a friend

Understanding what SKUS will be preferred by customers (Q19-Q20)

19) Pack of how many wet wipes do you like to carry with you? i) 1 ii) 3 iii) 5 iv) 10 v) More 20) Pack of how many baby wipes do you like to keep? i) 10 ii) 20 iii) 30 iv) 50 v) More than 50