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  • Cadbury

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    Atif Nayeem
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    The document discusses marketing strategies for Éclairs and Halls candies. It suggests giving out free samples of Éclairs and surveying customers to learn their perceptions of the product. For Halls, it recommends associating the candy with its medicinal benefits for smokers, conducting an ad campaign focused on its refreshing qualities, and providing it free with cigarettes or bidis in select shops. Implementation ideas include creating tasting games for Éclairs and giving out Halls free with tobacco products and in tied partnerships with certain shops.

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    The document discusses marketing strategies for Éclairs and Halls candies. It suggests giving out free samples of Éclairs and surveying customers to learn their perceptions of the product. For Halls, it recommends associating the candy with its medicinal benefits for smokers, conducting an ad campaign focused on its refreshing qualities, and providing it free with cigarettes or bidis in select shops. Implementation ideas include creating tasting games for Éclairs and giving out Halls free with tobacco products and in tied partnerships with certain shops.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    9 views3 pages

    Cadbury

    Uploaded by

    Atif Nayeem
    The document discusses marketing strategies for Éclairs and Halls candies. It suggests giving out free samples of Éclairs and surveying customers to learn their perceptions of the product. For Halls, it recommends associating the candy with its medicinal benefits for smokers, conducting an ad campaign focused on its refreshing qualities, and providing it free with cigarettes or bidis in select shops. Implementation ideas include creating tasting games for Éclairs and giving out Halls free with tobacco products and in tied partnerships with certain shops.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    clairs Favorite amongst adults too Rich at low price Well known as market entry was in 1971

    Halls Therapeutic candy Meenakshi Sheshadri and Vijeta Pandit type celebrateries advertising Cooling effect candy

    Project Idea
    clairs Give some out for free sampling See if there is any change in this product by survey Find out its perception Halls Associate it with medicinal value for smokers Associate attractiveness with it Survey peoples opinion of it

    Implementation
    clairs Make a game with tasting options of variants of product Make a matching game where on correct answers you get Eclairs Free distribution during festivals Halls Give it out free with biddis or cigarettes for selected shops Have an advertisement campaign focused on it strength Tie up with some shops there

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