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  • 6 TNT - SWC TNT Template de Beer

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    Anshul Jain
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    This document discusses the importance of marketing and provides an overview of key marketing concepts. It begins with an introduction on why marketing is important, such as ensuring goods and services reach customers effectively and building brand value. It then defines marketing and discusses the traditional "4Ps" marketing mix of product, price, place, and promotion. Additionally, it introduces the "4Cs" marketing mix focused on customers with customer solutions, communication, customer cost, and convenience. The document shares the presenter's experience working with tobacco companies in Africa and concludes with a call for any questions.

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    This document discusses the importance of marketing and provides an overview of key marketing concepts. It begins with an introduction on why marketing is important, such as ensuring goods and services reach customers effectively and building brand value. It then defines marketing and discusses the traditional "4Ps" marketing mix of product, price, place, and promotion. Additionally, it introduces the "4Cs" marketing mix focused on customers with customer solutions, communication, customer cost, and convenience. The document shares the presenter's experience working with tobacco companies in Africa and concludes with a call for any questions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    13 views11 pages

    6 TNT - SWC TNT Template de Beer

    Uploaded by

    Anshul Jain
    This document discusses the importance of marketing and provides an overview of key marketing concepts. It begins with an introduction on why marketing is important, such as ensuring goods and services reach customers effectively and building brand value. It then defines marketing and discusses the traditional "4Ps" marketing mix of product, price, place, and promotion. Additionally, it introduces the "4Cs" marketing mix focused on customers with customer solutions, communication, customer cost, and convenience. The document shares the presenter's experience working with tobacco companies in Africa and concludes with a call for any questions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 11

    The Importance of Marketing

    subtitle

    Agenda
    Introduction Why is Marketing Important Simple marketing Process Marketing Mix (4ps) Marketing Mix (4cs) Simple strategy Exercise on the Marketing Mix Share my experience in Africa with TNT and BAT

    Why is marketing important?


    Ensures we get our goods and services to our customers effectively and efficiently Builds and maintains brand value and awareness Delivers profitable growth Builds customer value Enhances shareholder value Companies that focus on customers needs and deliver great customer experience are more successful than those that do not.

    What is Marketing?

    Communication

    Goods Company/ products Money Customer/ Buyer/ Consumer

    Information

    Marketing Mix

    Marketing Mix

    Target Market

    Product
    Product: Variety Quality Design Features Brand name Packaging Sizes Services Warranties Returns

    Place
    Channels Coverage Assortments Locations Inventory Transport

    Price
    List price Discounts Allowances Payment period Credit terms

    Promotion
    Sales promotion Advertising Sales force Public relations Direct marketing

    Marketing Mix (4cs)


    Customers 4cs

    Customer solutions
    Find what the customer wants and needs. Then create the product, service, or solution.

    Communication
    All interactions between your organization and clients

    Customer cost
    Consider all costs involved in satisfying your clients, including costs that clients themselves will have to incur to satisfy their needs

    Convenience
    How and where does the customer want to purchase?

    Marketing Mix Strategy


    Sales promotion

    Advertising Products Services Prices Sales force

    Company

    Distribution channels

    Target Consumers

    Public relations

    Direct Marketing

    Marketing mix

    My Experience
    BAT TNT

    Thank You Any Questions?

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