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  • Chapter 4-Understanding Users and Their Goals

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    Yeroid Diorey Potestas
    40 views9 pages
    The document discusses understanding users and their goals. It notes that generational differences can affect a user's goals and that users develop mental models to understand information. Users are motivated to perform tasks by different types of goals, including visceral, behavioral, and reflective goals related to their immediate experiences, specific tasks, and overall life objectives. Understanding a user's perspective and goals is important for designing effective products and services.

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    Chapter 4-Understanding Users and their Goals

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    The document discusses understanding users and their goals. It notes that generational differences can affect a user's goals and that users develop mental models to understand information. Users are motivated to perform tasks by different types of goals, including visceral, behavioral, and reflective goals related to their immediate experiences, specific tasks, and overall life objectives. Understanding a user's perspective and goals is important for designing effective products and services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    40 views9 pages

    Chapter 4-Understanding Users and Their Goals

    Uploaded by

    Yeroid Diorey Potestas
    The document discusses understanding users and their goals. It notes that generational differences can affect a user's goals and that users develop mental models to understand information. Users are motivated to perform tasks by different types of goals, including visceral, behavioral, and reflective goals related to their immediate experiences, specific tasks, and overall life objectives. Understanding a user's perspective and goals is important for designing effective products and services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    Understanding Users and their Goals

    Users in general Scenarios

    Personas

    Web users in particular

    Generational differences affect users goal

    We want to act right away

    We develop SCHEMAS/MENTAL MODELS

    We need to know why we Have to know something

    We learn best when the outcome is of immediate value

    Explanation of someones thought about something

    It is what you believe

    Goals motivate people to perform tasks

    Visceral Jakob Nielsen

    Behavioral

    Reflective

    Experience Goal

    End Goal

    Life Goal

    Alan Cooper

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