Professional Documents
Culture Documents
Customer Perception
Customer Perception
Customer Perception
Student Business
Contact No:.
Professional, specify
Others specify.
Age group
15-17
18-29
30-39
39 and above
3.How many brands are you aware with? (Tick in appropriate cell)
Polo Phaeton
New Passat
Petrol
Diesel
L.P.G
5.
What other brands you will go through before making this car purchase? Honda Ford Toyota Other specify.. TATA
Friends Advertisement
8.Are you aware about various financing options which Volkswagen provides?
Yes
No
9.Which attributes are you considering while you purchasing VOLKSWAGEN cars? Rank them. (Rank 1= first priority, Rank 2=second priority, Rank3= third priority etc)
Quality Comfort
Color Safety
Price
10. What kind of offers do you expect from the dealer? Free insurance Extending the service period Others, specify 11. Was extended warranty presented to you? Special discount on sale of car Finance availability with 0% interest
Yes
No
12. Did you like to test-drive the car at your dealer before ordering it?
Yes
No
13. If yes, how satisfied are you with the test drive?(this question is not valid if the last
question marked as no.it is better to write along with that question)
Very much-satisfied Ok
Satisfied
Not satisfied
14. How much sensitive you are about the price of Volkswagen cars? (Tick in appropriate cell) Highly sensitive Moderately sensitive Not sensitive Dont know
15. Do you think a Brand Ambassador plays a key role in the promotion of the cars?
Yes, definitely
Not needed
16.
How do you rank the after sales service support provided? Very much-satisfied Ok Satisfied Not satisfied