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Supply Chain
Supply Chain
INTRODUCTION
PANTALOON RETAIL IS THE FLAGSHIP CO. OF FUTURE GROUP. IT IS LED BY ITS FOUNDER AND GROUP CEO,MR. KISHORE BIYANI. PRIL, IS INDIAS LEADING RETAILER THAT OPERATES MULTIPLE RETAIL FORMAT IN BOTH THE VALUE AND LIFESTYLE SEGMENT OF THE INDIAN CONSUMER MARKET. HEADQUATERED IN MUMBAI. OVER 1000 STORES ACROSS 73 CITIES IN INDIA AND EMPLOYEES OVER 30,000 PEOPLE. IT REGISTERED A TURNOVER OF 3000 CR FOR FY2009-10.
INTRODUCTION
INTRODUCTION
THE 1ST PANTALOON WAS OPENED IN GARIAHAT IN KOLKATA IN 1997. INITIALLY POSITIONED AS A FAMILY STORE, IT FINALLY VEERED TOWARDS BECOMING A FASHION STORE WITH AN EMPHASIS ON YOUTH AND CLEAR FOCUS ON FRESH FASHION-AN IDEA THAT HAS CAPTURED THE IMAGINATION OF YOUNG INDIA IS THE TAGLINE OF PANTALOON. PANTALOONS STORES HAVE A WIDE VARIETY OF CATEGORIES LIKE CASUAL WEAR,ETHNIC WEAR,FORMAL WEAR,PARTY WEAR AND SPORTS WEAR FOR MEN,WOMEN AND KIDS WATCHES AND SUNGLASSES, FOOTWEAR, HANDBAGS ,PERFUMES, COSMETICS AND FASHION ACCESSORIES. THE STORE HAS NOW GONE FOR THE ONLINE SHOPPING PORTAL,THE PORTAL HELPS THE CUSTOMER TO SHOP ONLINE AS WELL AS LOCATE THE NEAREST STORE.
PANTALOON WAS REGULARLY OPENING STORES IN THE METROS AND THEIR WAS AN URGENT NEED FOR A RELIABLE ENTERPRISE WIDE APPLICATION TO HELP RUN ITS BUSINESS EFFECTIVELY. THE BASIC NEED WAS TO HAVE A ROBUST TRANSACTION MANAGEMENT SYSTEM AND SUPPLY CHAIN MANAGEMENT SYSTEM TO RUN THE OPERATIONS. IT NEEDS COLABORATION WITH PARTNERS,SOURCING AND PROCUREMENT TO FULLFIL ORDERS . IT NEEDS COST OPTIMIZATION,QUALITY,SPEED BUYING PLANS,IDEA ABOUT MARKET DEMAND PATTERNS CHANGE. IT INVOLVES HANDLING THE LOGISTICS OF MOVING FINISHED GOODS FROM THE SOURCE INTO THE STORES;OVERSEEING GLOBAL TRADE AND PROCUREMENT REQUIREMENTS. SELLING GOODS ACROSS A VARIETY OF CHANNELS TO CUSTOMERS, WHICH REQUIRES MARKETING AND BRAND MANAGEMENT. CAPTURING CUSTOMER REACTIONS, ANALYSING DATA AND USING IT TO OPTIMISE THE NEXT PHASE OF DESIGN PROCESS. THE COMPANY WAS LOOKING FOR A SOLUTION THAT WOULD BRING ALL OF ITS BUSINESS AND PROCESS TOGHETHER.
PROCUREMENT
IT IS KNOWN AS PURCHASING FROM THE SUPPLIER AT THE LOWEST COST CENTRAL PROCUREMENT SYSTEM EACH REGION HAS A REGIONAL HUB. UNDER EACH REGIONAL HUB THERE ARE SEVERAL DISTRIBUTION COLLECTION CENTRE. THE FUNCTION OF EACH DCC IS TO DISTRIBUTE PRODUCT ACROSS PANTALOON RETAIL STORE. THE TOTAL PRODUCT SELECTION AND DISTRIBUTION IS HANDLED BY THE DCC AND THE STORE MANAGER.
MATERIAL PLANNING
EXTENSIVELY USED FOR FULLFIL THE GAP OF REQUIREMENT. IT CONNECTS BETWEEN THE SUPPLIER AND DISTRIBUTION NETWORK. GOOD MATERIAL HANDLING, STORAGE AND MOVEMENT OF GOODS.
INVENTORY MANAGEMENT
IT PROVIDES A BUFFER AGAINST THE DIFFERENCE IN DEMAND RATES AND PRODUCTION RATES.
STORES
THE ATMOSPHERE IS A VERY IMPORTANT FACTOR TO INFLUENCE THE PROCESS. DECORATING THE STORES ACCORDING TO THE MOOD OF THE CUSTOMERS,TIME OF THE DAY,FESTIVALS ETC. USE OF GOOGLE LIKE DEVICES TO ASSESS THE MOST ATTRACTIVE POSITIONS FOR PRODUCTS IN THE STORE.
MATERIAL HANDLING
Future logistics now handles 2.5 millions SKU(stock keeping units)a day across the Future Groups various retail formats across the country The biggest driver in a consumer logistics is going to be zero defect in managing the supply chain Zero defect can only be achieved through vertical integration across the entire supply chain-from raw material supply, supply, wholesale , retail. The different parts of the supply chain will no longer be able to work in silos
STAGES IN ILM
STAGE1(PHYSICAL DISTRIBUTION) STAGE2(INTERNAL LINKAGE) STAGE3(EXTERNAL LINKAGE)
FUTURE OF PANTALOONS
In the fierce of competitive pressure, Pantaloons has recognized the value of building its own stores as brands to communicate quality as well as value for money They have developed a sustainable competitive advantage by translating core values combining products, image and reputation into a coherent retail brand strategy
CONCLUSSION
With the generous use of global and local experiences, Indian retailers are going to improve their bottom lines with efficient management of logistics and supply chain At the same time Indian retailers like future group and reliance retail are also going to show the world how it can be managed in a more innovative and efficient manner
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