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    The document appears to be a questionnaire about Pepsi products and sales. It contains 18 multiple choice questions for a vendor or distributor about their awareness of and participation in Pepsi household schemes, the brands of soft drinks and water they sell, the quantity available, ownership of chilling equipment and racks, and the impact of promotional schemes on sales. It concludes with a bibliography on marketing books and publications.

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    Document 1

    Uploaded by

    lanrex79
    14 views29 pages
    The document appears to be a questionnaire about Pepsi products and sales. It contains 18 multiple choice questions for a vendor or distributor about their awareness of and participation in Pepsi household schemes, the brands of soft drinks and water they sell, the quantity available, ownership of chilling equipment and racks, and the impact of promotional schemes on sales. It concludes with a bibliography on marketing books and publications.

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    The document appears to be a questionnaire about Pepsi products and sales. It contains 18 multiple choice questions for a vendor or distributor about their awareness of and participation in Pepsi household schemes, the brands of soft drinks and water they sell, the quantity available, ownership of chilling equipment and racks, and the impact of promotional schemes on sales. It concludes with a bibliography on marketing books and publications.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    14 views29 pages

    Document 1

    Uploaded by

    lanrex79
    The document appears to be a questionnaire about Pepsi products and sales. It contains 18 multiple choice questions for a vendor or distributor about their awareness of and participation in Pepsi household schemes, the brands of soft drinks and water they sell, the quantity available, ownership of chilling equipment and racks, and the impact of promotional schemes on sales. It concludes with a bibliography on marketing books and publications.

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    of 29

    QUESTION NAIRE

    Q.1. Are you aware of Pepsi house hold scheme ? a. yes

    b. no Q.2. Do you provide home delivery of Pepsi ?a. Yes

    b. no Q.3 . How many houses? Q.4.

    Which brand of soft drink do you sell? a . Only PepsiCola b. Only Coca Cola

    c. Both. Q.5. Which quantity of soft drinks you have? a. 200 ml

    b. 300 ml c. 500 ml d. 2 lit. e. All. Q.6.

    Which brand of soda do you sell? a. Leher Soda (Pepsi-Cola) b.

    Kinley(Coca Cola) Q.7. Which brand of mineral water do you sell? a.

    Aquafina (Pepsi-Cola) b. Kinley (Coca Cola) c. Others. Q.8.

    Chilling equipment owned by you? a. Only Pepsi-Cola b. Only Coca Cola c.

    Both. Q.9. Do you get timely supply of these brands with proper schemes? a.

    Yes b. No. Q.10. Is your chilling equipment working properly?

    a. Pepsi-Cola =Yes.No. b. Coca-Cola = Yes.No.62 Q.11.

    During breakdown of chilling equipment who gives better service? a. Only Pepsi-Cola

    b. Only Coca Cola c. Both. Q.12. Whose racks do you own? a.

    Only Pepsi-Cola b. Only Coca Cola c. Both. Q.13. Is there increase in sales due to

    display of the racks? a. Yes b. No. Q.14.

    Availability of glow boards provided by company through promotional scheme. a.

    Yes b. No.Q. 15 . Are your customer aware of PEPSI

    HOUSE HOLD SCHEME? a. Yes b. No c . Cant SayQ.

    16 . Has it effected your sale? a . yes b . no c

    . cant say Q . 17 . What %tage increase you got after this scheme?

    a . 5-15% b .25- 30% c . more than 50% Q.18 .

    2 0 0 M L 3 0 0 M L ST OCK REGULA RP C I C C X P C Y C C X 6 0 0

    M L L I OCK PETP I C X P I C X 63

    2 T ST C C C C

    BIBLIOGR APHY
    Marketing Management

    (Written by Philip Kotler) Principles of Marketing (Written by C. B. Gupta) Research Methodology

    (Written by C. R. Kothari) Magazines: Advertising Management Business India

    Business Today Business Worldwww.pep siworld.comww w.pepsico.comw ww.google.com

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