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  • Titan Sudhir

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    Sudhir Choudhary
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    Titan utilizes a multi-channel distribution strategy to reach different customer segments. They distribute through 7 channels including World of Titan showrooms, Time Zone stores, Valuemart discount stores, Sonata budget stores, Titan Signet clubs, Tanishq jewelry stores, and private multibrand stores. Titan also uses a two-level distribution system with redistribution stockists and indirect dealers. Each distribution channel targets a specific customer segment, such as World of Titan for mainstream customers, Fastrack stores for youth, and Sonata for budget-conscious buyers.

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    Titan utilizes a multi-channel distribution strategy to reach different customer segments. They distribute through 7 channels including World of Titan showrooms, Time Zone stores, Valuemart discount stores, Sonata budget stores, Titan Signet clubs, Tanishq jewelry stores, and private multibrand stores. Titan also uses a two-level distribution system with redistribution stockists and indirect dealers. Each distribution channel targets a specific customer segment, such as World of Titan for mainstream customers, Fastrack stores for youth, and Sonata for budget-conscious buyers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    26 views14 pages

    Titan Sudhir

    Uploaded by

    Sudhir Choudhary
    Titan utilizes a multi-channel distribution strategy to reach different customer segments. They distribute through 7 channels including World of Titan showrooms, Time Zone stores, Valuemart discount stores, Sonata budget stores, Titan Signet clubs, Tanishq jewelry stores, and private multibrand stores. Titan also uses a two-level distribution system with redistribution stockists and indirect dealers. Each distribution channel targets a specific customer segment, such as World of Titan for mainstream customers, Fastrack stores for youth, and Sonata for budget-conscious buyers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 14

    Titan

    Distribution Strategy

    Distribution Strategy

    Exclusive

    Only World of Titan showrooms Later started with Time Zone

    Inclusive

    7 different channels WOT, Time Zone, Valuemart, Sonata stores, Titan Signet club, Tanishq & private multibrand

    Distribution Channels

    Titan

    First Level

    Institutions

    CSD

    WOT

    Helios

    Direct Dealers

    Re-distribution stockists(65)

    Second Level

    Institutional Customers

    Defence Personnel

    Indirect Dealers

    Customers

    Multi Channel Retailing

    Innovative distribution strategy


    Maintained the Titan brand presence in all channels Clearly communicated the channel offerings no competition across channel members different product portfolio and targets completely different segments of customers

    Distribution in terms of segments


    Mass market- SONATA Mid-Premium- TITAN Premium- XYLYS Trendy with focus on youth- Fastrack

    Distribution Management
    Selecting Channel Members Training Channel Members Modifying Channel Design

    Distribution
    Offered a large range of watches(launched with 150 models) Ambience & environment of showrooms Prices uniformly displayed

    Different Showroom for different target segment

    World of Titan(over 331 stores)


    Pull Strategy: Created by innovative advertisements.

    Different Showroom for different target segment

    Helios

    Fastrack stores( 83) For youth

    Different Showroom for different target segment

    Value mart
    Sells surplus stocks of Titan watches at reduced price but same warranty

    Different Showroom for different target segment

    Sonata Stores
    Budget conscious watch buyers Pull Strategy: Promotion through mobile vans in rural areas Created demand, made Sonata watch available on retail stores

    Different Showroom for different target segment

    Watch Care centre


    Watch Accessories Service & Repairs

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