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1CO1800A0821
1CO1800A0821
Medals of Honor
The gates to the Olympic Village in London swung shut nearly two weeks ago, but the mounds of data continue trickling in. Indeed, when Erin Patterson, a senior research analyst at Jones Lang LaSalle, began analyzing real estate metrics across the top markets in 12 countries, she soon found a positive correlation between average commercial rental rates and Olympic medals. If you have a country that has an office market performing strongly, its indicating that these are markets where businesses want to grow and expand, said Ms. Patterson. That funnels capital into the marketplace, which then can be allocated in a lot of ways, including by making its way to Olympic athletes. Below, a sampling of 12 countries, average cost per square foot in their largest cities, and the number of medals each of them won during the two-week event.
$120 $100 $80 $60 $40
New York City Frankfurt
Moscow
United Kingdom
China
United States
South Korea
Netherlands
Russia
Japan
France
Italy
Germany
20
40
60
80
100 Avg. price per square foot Gold Medals Silver Medals Bronze Medals
Australia
Canada
Toronto
London
Sydney
$20
Amsterdam
Bejing
Tokyo
Rome
Seoul
Paris