Interscience Institute of Management & Technology Case study PGDM 1st semester

Volkswagen (VW) is one of the worlds leading automobile manufacturers and the largest carmaker in Europe. As Volkswagen pursues its goal of becoming the number one automaker in the world by 2018, India has become a key component of its strategy. India is currently the worlds second fastest growing car market, with shipments expected to more than double by 2018. As a relatively recent entry into the Indian automotive market, VW will need to do many more activities. To address this challenge in Odisha market, company appointed Mr X as Odisha head. A team of five people has been given to Mr X to start the campaign. The responsibility of Mr X is to make VW a leading car brand in Odisha by 2015. Qus:- Give at least five suggestion to Mr X for achieve his goal. A

Interscience Institute of Management & Technology Case study PGDM 1st semester
Volkswagen (VW) is one of the worlds leading automobile manufacturers and the largest carmaker in Europe. As Volkswagen pursues its goal of becoming the number one automaker in the world by 2018, India has become a key component of its strategy. India is currently the worlds second fastest growing car market, with shipments expected to more than double by 2018. As a relatively recent entry into the Indian automotive market, VW will need to do many more activities. To address this challenge in Odisha market, company appointed Mr X as Odisha head. A team of five people has been given to Mr X to start the campaign. The responsibility of Mr X is to make VW a leading car brand in Odisha by 2015. Qus:- Give at least five suggestion to Mr X for achieve his goal.