Brand Evaluation Questionnaire

Brand Evaluation Questionnaire Sample

Name of the Company___________________________________________
Address: ______________________________________
City: ________________ State: ___________________ Zip: _________________
Telephone: ____________________ Fax: ____________________________
Website: ______________________________ Email: _______________________________
Q1. What is the name of your brand(s)?
___________________________________________________________________________
Q2. What are the core values and beliefs of your brand(s)?
___________________________________________________________________________
Q3. What is the current perception of your brand(s)?
___________________________________________________________________________
Q4. How do you rate you brand(s) performance in the current financial
year?
___________________________________________________________________________
Q5. What is the current monetary value of your brand(s)?
___________________________________________________________________________
Q6. Which of the following market segmentation does your brand belong
to?
a) Non-overlapping
b) Homogeneous

Q7. Which of the following key components have you integrated in your
brand?
a) Target audience
b) Brand essence
c) Brand promise
d) Brand personality
Q8. Describe your brand personality using keyword descriptors?
a) _____________________________
b) _____________________________
c) _____________________________
d) _____________________________
e) _____________________________
Q9. What are the various branding issues faced by your company?
___________________________________________________________________________
Q10. List the immediate competitors of your brand?
f)

_____________________________

g) _____________________________
h) _____________________________
i)
j)

_____________________________
_____________________________

Q11. How do you rate your brand loyalty in the market?

a) Excellent

b) Good
c) Average
d) Poor
Q12. How do you rate your brand visibility in the market?
a) Excellent
b) Good
c) Average
d) Poor
Q13. What is your perception about your brands visibility and growth in
the future?