IT IS MORE LIKELY TO BE ASSUMED THAT THE PRIVATE MEDIA CHANNELS HAVE MORE INFLUE NCE ON THE MASSES.

EVER SINCE THE PEMRA HAS ISSUED LICENSES TO THE PRIVATE CHANN ELS THERE IS A HUGE NO OF PRIVATE ORGANIZATIONS AND BUSSINESSMEN WHO HAVE STARTE D THEIR PRIVATE CHANNELS. SOME OF THEM HAVE GAINED POPULARITY AND CREDIBILITY AM ONGST THE MASSES. INTRODUCTORY DETAILS OF SOME OF THE RENOWNED CHANNELS ARE GIVE N BELOW: ARY NETWORK: ARY NETWORK LAUNCHED A PRIVATE CHANNEL ARY WHICH IS ON THE NAME OF THE OWNER HAJ I ABDUR RAZZAK YAQOOB. IT WAS STARTED TO COVER SOUTH ASIAN MARKET SPECIALLY INDI A AND PAKISTAN. NOW IT S FOCUS IS WORLD MARKET, NO MORE CALLED A PAKISTANI CHANNEL B UT AN INTERNATIONAL CHANNEL. IT WAS ESTABLISHED EVEN BEFORE GEO BUT IT S TRANSMISSIO N CAME TO PAKISTAN AFTER GEO. IT WAS THE FIRST PRIVATE PAKISTANI CHANNEL BUTT IN TERMS OF TRANSMISSION GEO WAS THE FIRST PAKISTANI PRIVATE TV CHANNEL. ITS TRANS MISSION IS VIEWED IN MORE THAN 130 COUNTRIES. CHANNELS WORKING UNDER ARY NETWORK ARE ARY DIGITAL (INFO+SPORTS CHANNEL), ARY ONE WORLD (NEWS CHANNEL), ARY MUZIK (MUSIC CHANNEL), QTV (ISLAMIC CHANNEL). EXPRESS CHANNNEL: 2ND MOST FAVOURITE CHANNEL OF PAKISTANI MEDIA, OWNED BY SULTAN ALI LAKHANI WAS L AUNCHED IN JANUARY 1, 2008. THE CHANNEL BECAME VERY POPULAR WITHIN A SHORT SPAN OF TIME, THE POLIITICAL TALK SHOWS ARE POPULAR OF THIS CHANNEL. EXPRESS NEWS STA RTED ITS ENGLISH NEWS CHANNEL 24/7 ON FEBRUARY 5, 2009. DUNYA NEWS: RECENTLY LAUNCHED NEWS CHANNEL IN PAKISTAN IN 2008 AND IT QUICKLY BECAME ONE OF THE BEST TV CHANNELS IN PAKISTAN. MIAN AMIR MEHMOOD THE FORMER DISTRICT NAZIM OF LAHORE IS THE OWNER OF DUNYA NEWS TELEVISION.