Professional Documents
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Review Of: 100% White Label
Review Of: 100% White Label
Your we bs i te s c or e
77
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R e v ie w o f m a ilc h im p . c o m
G e ne r a te d on T hur s da y, Apr i l 1 9 2 0 1 2 1 : 0 8 P M
I n tr o d u c ti o n
Y OU C A N EDIT T HIS INT R ODUC T ION: ----------------------------------------W e bs ite R e vie w Provide d B y : My C ompany Name My addre s s Line 1 My Z ip C ode me @ e mail.c om Phone : + 1 .6 7 1 .444.444 T his re port provide s a re vie w of the k e y fac tors that influe nc e the S EO and the us ability of y our we bs ite . T he rank is a grade , on a 1 0 0 points s c ale , that re pre s e nts y our Inte rne t Mark e ting Effe c tive ne s s . T he algorithm is bas e d on 50 c rite ria, inc luding s e arc h e ngine data, we bs ite s truc ture , s ite pe rformanc e , and othe rs . A rank lowe r than 40 me ans that the re is a lot of are as to improve . A rank above 7 0 is a good mark and it me ans that y our we bs ite is probably we ll optimiz e d. Our re ports provide ac tionable advic e s to improve a s ite 's bus ine s s obje c tive s .
C o m p e ti to r s
madmimi.c om
c ampaignmonitor.c om
T a b l e o f C o n te n ts
Option to add or remove each criteria & to edit the tips for each criteria
Ic o n o g r a ph y
Visitors
Traffic Estimatio ns
Medium impact constantcontact.com madmimi.com campaignmonitor.com
Low
High
Trend: Growing
We use several different tools to estimate web traffic: Google Ad Planner, Google Trends, and Alexa. Nevertheless, your analytics will provide the accurate traffic data.
Traffic Rank
408th most visited website in the World 267th most visited website in United States
A low rank means that your website gets lots of visitors. Your Alexa Rank is a good estimate of worldwide traffic to your website, although it is not 100% accurate. Reviewing the most visited websites by country can give you valuable insights. Quantcast provides similar services.
Distinctive Audience
This website tends to be popular amongst: females aged between 25 and 34 connecting from work
Relative to the general internet population the above audience is over-represented at mailchimp.com. These data are provided by Alexa.
2.5
7.5 7.3%
10
12.5
15
17.5
20
22.5
25
27.5
30
32.5
28.7% 9.1%
This is an estimation of the traffic that is being bought through AdWords vs the Natural Traffic. This data is provided by SEMRush.
Visito rs Lo calizatio n
33
N 1 2 3 4 5
Status
Expiration 1 years 9 Month 12 Days 1 years 9 Month 13 Days 2 years 2 Month 5 Days 0 years 6 Month 7 Days
We recommend that you book the domain names in the countries where your website is popular. This will prevent potential competitors to register these domains and to take advantage of your reputation in those countries.
Social Monitoring
So cial Impact
High impact
Awesome! Your website is very popular on Social Networks. Facebook Likes Facebook Shares Facebook Comments Twitter Backlinks Digg Entries Delicious Bookmarks Stumbled Upon Google + 675 9938 1203 3553 2 2826 73976 464
The impact of Social Media is huge for certain industries. Monitor what people say about your website on Social Media and learn how to monitor Social Media.
The Twitter Account @MailChimp is booked. And it is linked to your website. Name Followers Bio Location Account Age MailChimp 67952 MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. Atlanta, GA 4 years, 6 days ago
Twitter is a fast-growing social network. If possible, register a Twitter account in your brand's name now to prevent identity theft. You should also check the availability of your brand name in other social networks.
Latest Tweets
peter_tonoli@twitter.com (Devil's Advocate) Do Amazon get their PR inspiration from 'Im excited!' Big Kev http://t.co/682jGMR8 ? Thu, 19 Apr 2012 12:09:48 +0000
renaudjbelanger@twitter.com (Renaud J. Blanger) #MailChimp: Free Email Newsletter http://t.co/shwQri9W Thu, 19 Apr 2012 11:25:10 +0000
blargeaux@twitter.com (Gerry Blargeaux) The Email Person at Amazon Web Services is Really, Really Excited | MailChimp Email Marketing Blog http://t.co/wHCGSISc Thu, 19 Apr 2012 10:22:01 +0000
_GGhh_@twitter.com (Giovanni Gherdovich) RT @katekiefer: The Email Person at Amazon Web Services is Really, Really Excited http://t.co/fmSwJN1f via @mailchimp Thu, 19 Apr 2012 10:17:11 +0000
stratelligent@twitter.com (franck miquel) Note d'Analyse Gopolitique de l'esc grenoble: Quels horizons stratgiques pour la France ? http://t.co/RjvO7SID Thu, 19 Apr 2012 10:10:15 +0000
newweblab@twitter.com (Nicola Camedda) Vi segnalo un interessante ed utile servizio gratuito di gestione Newsletter e Email Marketing:... http://t.co/dyY7BnNr Thu, 19 Apr 2012 10:07:13 +0000
Mobile
Mo bile Rendering
Low impact
The number of people using Mobile Web is getting huge. Your website should look nice in the most popular mobile devices.
Mo bile Optimizatio n
Low impact
Your website is optimized for Mobile Visitors mobile CSS Meta Viewport Tag Apple Icon Mobile Redirection
SEO Basics
Perfect! Your website with and without www redirects to the same page.
Your website directs www.mailchimp.com and mailchimp.com to the same URL, which is great. Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.
URL Rewrite
Low impact
Great! You have clean URLs (user-friendly URLs): they do not contain query strings. clean URLs allow Search Engines to read the keywords in the URL and put emphasis. Usability is the other reason for designing a clean URL structure on your website: clean URLs are much easier to remember for your visitors. Visitors will find hard to remember a URL using strange parameters, not to mention that they would be discouraged by the idea of typing the entire URL.
IP Cano nicalizatio n
Low impact Easy to solve
No
Be careful: your IP is not forwarding to your website domain name. Search engines like Google are now able to index your website with its IP instead of the domain name. It will result in duplicate content. You should do an htaccess 301 redirect to make sure the IP doesnt get indexed.
ro bo ts.txt
Medium impact Easy to solve
Missing
Your website doesn't have a robots.txt file, which can be problematic. A robots.txt file allows you to restrict the access of search engine robots that crawl the web, and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located. Click here to check your robots.txt file for syntax errors.
XML Sitemap
Low impact Easy to solve
Missing
Your website does not have an XML sitemap, which can be problematic. A sitemap lists URLs that are available for crawling and can include additional information like last update, frequency of changes, and importance. This allows search engines to crawl the site more intelligently. Click here to generate an XML sitemap for your website. Despite sporadic debates regarding this issue, we recommend that you submit an XML sitemap to Google Webmasters Tools and to Yahoo Site Explorer.
SEO Content
Title
Medium impact
Email Marketing and Email List Manager | MailChimp Length: 50 character(s) Email Marketing Solutions from Constant Contact
constantcontact.com
madmimi.com
Mad Mimi Email Marketing : Create, send & track emails with Mad Mimi.
campaignmonitor.com
Your title contains between 10 and 70 characters, which is great. Make sure your title is explicit and contains your most important keywords. Be sure that each page has a unique title. Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google search results.
Descriptio n
Medium impact
Free email marketing service from MailChimp. Design, send, and track HTML email campaigns with our simple tools. Get a fully functional free account. Length: 149 character(s)
constantcontact.com
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
madmimi.com
Free and subscription-based email marketing plans with Mad Mimi. Create, send, and track HTML email campaigns simply. Get a free full-featured account today.
campaignmonitor.com
Email marketing software built for designers and their clients to run successful email campaigns.
Meta descriptions allow you to influence how your web pages are described and displayed in search results. Your meta description contains between 70 and 160 characters, which is great. Ensure that your meta description is explicit and contains your most important keywords. Also be sure that each page has a unique meta description.
email, marketing, HTMLnewsletters, stats, resources, postcards, campaigns, list, listserv, distribution, subscription, tool, opt-in, unsubscribe, signup, forms, hosted, database, free, account Length: 192 character(s)
Meta keywords is used to indicate keywords that are supposedly relevant to your website's content. However, because search engine spammers have abused this tag, it provides little to no benefit to your search rankings.
Headings
Low impact
H2 5
H3 1
H4 0
H5 5
ChimpEmail Marketing and Email List Manager, MailChimp.com Easy Email Newsletters Whats New See How MailChimp Works Guides for Everything Completely Free Account
Your website is structured using HTML headings/levels (<H1> to <H6>), which is great. Use your keywords in the headings. Make sure the first level (<H1>) includes your most important keywords. For greater SEO, only use one <H1> title per page.
Images
Medium impact
Most or all of your images have alternative text (the alt attribute), which is good. Alternative text describes your images so they can appear in Google Images search results. Check the images on your website and make sure effective ALT text is specified for each image. Click here to find out how to optimize images for search engines. Restrict the number and size of images to optimize your website's page load times. Resource: Use the Wayback Machine to review the design of any website in the past.
Text/HTML Ratio
Medium impact Hard to solve
9.29%
Your website's ratio of text to HTML code is below 15%, which means that your website probably needs more text content. Improve your SEO by adding more relevant text to your pages and increasing your keyword density.
Flash
Low impact
No
No Flash content has been detected on your homepage, which is good. Flash should only be used for specific enhancements. Avoid full Flash websites to maximize SEO. Although Flash content often looks nicer, it cannot be indexed by search engines (however this may change in the near future). This advice also applies to AJAX (however this may also change in the near future).
Frames
Low impact
No
There are no frames used on your homepage, which is great. Frames can cause problems for search engines because they don't correspond to the conceptual model of the web. Avoid frames whenever possible.
Blo g
Medium impact
Starting a Blog is a a great way to boost your SEO and to attract qualified visitors. Use these great tips to boost the SEO performance of your blog.
Text/HTML 16.74%
Jungle - A roundtable of MailChimp customers and friends, where we can 12.66% customer share ideas, feature requests, and maybe a few monkey jokes.
It seems several pages on your website have duplicate titles. You may have duplicate description tags as well. Fix this issue to maximize SEO. Use Google Webmaster Tool to identify these types of problems and to improve the way search engines index your website.
SEO Links
In-Page Links
Low impact Easy to solve
We found a total of 41 link(s) and 0 link(s) to files 4.9 % External Links 95.1 % Internal Links
0%
noFollow Links
N Anchor 1 2 3 4 5 6 ChimpEmail Marketing and Email List Manager, MailChimp.com Sign Up Free pricing features resources support
Type Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links
Juice Passing Juice Passing Juice Passing Juice Passing Juice Passing Juice Passing Juice
Limit the number of links up to 200 links per page. Use the rel nofollow to optimize the juice that you want to pass to each link.
SEO Keywords
mailchimp
topics
app spotlight
guides
zendesk account
em ail newsletters
constantcontact.com
marketing
required credit required email marketing contact email social campaigns event marketing online required started marketing event risk credit online surveys started risk constant contact
madmimi.com
email pricing sign-up sign flash player marketing player mad mimi mad mimi
email marketing
support take email marketing email templates templates
campaignmonitor.com
send clients
This Keyword Cloud gives an idea of the most recurring keywords used. It is probably the keywords with the highest probability to rank high in the Search Engines.
Consistent
Content 12 4 4 3 3 Content 2 2 2 2
Title
Description
Consistent
Title
Description
With this table we want to highlight the importance of being consistent with the use of keywords. To improve the chance to rank high with a specific Keyword, you should use the most important keywords consistently: in the Content, in the Title, in the Description, in the H Titles, in your Internal Links anchor text and in your backlinks anchor text.
Go o gle Ranking
Medium impact
constantcontact.com
Keywords constantcontact email marketing constant constant contact login constant contact
madmimi.com
Keywords madmini madmimi mimi email mad mini mad mimi email marketing
Rank 1 1 1 1 1
campaignmonitor.com
Keywords email campaign design campaign monitor email templates email newsletter templates html email templates
Rank 1 1 1 1 1
Your website ranks in the top positions with those keywords. Make a closer tracking of your keywords with the following tool. These data are provided by SEMRush.
Keywo rd Co mpetito rs
N 1 2 3 4 5 6
This is an estimation of the websites who are ranking above your website in the organic search results in Google. You can consider that these websites are your online competitors since they are ranking high with the same keywords as yours. We recommend that you visit those website and make a deep analysis to understand why they are ranking high. It will help you learn about your market and your keywords This data is provided by SEMRush.
SEO Authority
PageRank
High impact Very hard to solve constantcontact.com
madmimi.com
campaignmonitor.com
PageRank (commonly called PR) is a link analysis algorithm used by Google to assess the popularity/authority of a website. The PageRank goes from 0 to 10: new websites start at PR0 and authority websites like Twitter.com have a PR10. Websites with high PageRank are crawled more frequently and their out-going links have more passing juice.
Indexed Pages
Medium impact
0k
5k
10k
15k
20k
25k
30k
35k
40k
45k
38500
This is the number of pages on your website that are indexed by Google. The more pages that search engines index, the better. A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing Search engines from crawling all pages on your website. Resource: Check here to see if your content has been plagiarized. Then make test with specified keywords in the search engine to analyze your relative position for these keywords.
Old domains tend to rank better. You can buy second-hand domain name at Sedo.com, the largest domain reseller.
Do main Expiratio n
Medium impact
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business. It is also good for your SEO.
Po pular Pages
Email Marketing and Email List Manager | MailChimp Pricing | MailChimp Login | MailChimp - email marketing made easy API | MailChimp
SEO Backlinks
Backlinks Co unter
Medium impact
0k
10k
20k
30k
40k
50k
60k
70k
80k
74300
Backlinks links that point to your website from other websites. It's like a popularity rating for your website. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
To p Ancho r Texts
N 1 2 3 4 5
Anchor Text is the visible, clickable text in a hyperlink; it is often blue and underlined. The words contained in the anchor text pointing to your website determine the ranking that your page will get by search engines with those specific keywords. Tip: try to get good keywords in the anchor text linking to your website. This is an important factor that will help you rank on top of the Search Engines with those specific anchor text's keyword.
DMOZ
Low impact
Yes
Your website is listed in DMOZ, a multilingual open content directory constructed and maintained by a community of volunteer editors. Make sure its description is up-to-date because search engines take DMOZ into account.
Usability
URL
Keep your URLs short. If possible, avoid long domain names. A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products). Keep in mind that URLs are an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google. Resource: Search for a good domain name here. If no good names are available, consider a second hand domain from Sedo. To prevent brand theft, you might consider trademarking your domain name.
Favico n
Medium impact
Your website has a favicon, which is great. Make sure this favicon is consistent with your brand. Resource: Check out this amazing idea for improving user experience with a special favicon.
Take advantage of your errors: provide a beautiful 404 Errors page to your visitors.
Printability
Low impact Hard to solve
Co nversio n Fo rms
Low impact
They are different types of conversions: getting the email address of your visitors, requesting your visitors to fill a form or closing an online sale. Converting visitors into prospects/clients is probably the most important target of your website. So, it is important that you optimize your website to boost the conversions.
Page Size
Low impact
The page size affect the speed of your website. Try to keep your page size below the global average. Tips: use images with a small size and optimize the download with gzip.
Lo ad Time
High impact constantcontact.com
madmimi.com
campaignmonitor.com
Your website is fast. Well done. Site speed is becoming an important factor for ranking high in Google search results Resource: Check out these other tips to make your website run faster. Resource: Monitor your server and receive SMS alerts when your website is down with Web Monitoring Services.
Language
Low impact
You have specified the language of your website, which is great. Make sure your declared language is the same as the language detected by Google. Tips for multilingual websites: Define the language of the content in each page's HTML code. Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html"). Check out these tips for building a multilingual website.
Micro fo rmats
Medium impact Easy to solve
Your website does not take advantage of Microformats. Microformat is a technical semantic markup that can be used to better structure the data submitted to search engines. Thanks to Microformats, Google regularly improves its search results presentation.
Dublin Co re
Low impact Easy to solve
Missing
Your website does not take advantage of Dublin Core. Dublin Core is a set of standard metadata elements used to describe the contents of a website.
Security
Server IP
Your server's IP address has no impact on your SEO. Use Robtex and DNSstuff for comprehensive reports on your domain name server.
Spam Blo ck
Medium impact
If you send emails campaigns or transactional emails from your servers, you will be quickly flagged as a spammer. Use a professional email software to keep your IP clean and improve the deliverability of your emails. MadMimi is a great tool for this.
Trust Indicato rs
10
20
30
40
50
60
70
80
90 90 89 90 90
100
trust
vendorreliability
privacy
childsafety
Yes
Your website is safe. No evidence of phishing and/or malware has been detected.
Do main Availability
Low impact
Status
Expiration 1 years 9 Month 13 Days 4 years 5 Month 10 Days 1 years 9 Month 13 Days 1 years 9 Month 12 Days
Register the various extensions of your domain to protect your brand from Cyber-squatters.
Typo Availability
Low impact
Status
Expiration
Register the various Typo of your domain to protect your brand from Cyber-squatters.
Email Privacy
Malicious bots scrap the web in search of email addresses to spam. Plain text email addresses are more likely to be spammed.
Yes
Warning! Your server allows visitors to browse your directory by accessing it directly even when there is no index.html file. Disabling directory browsing is recommended to ensure the security of your website.
Server Signature
Low impact Easy to solve
Yes
Be careful: your server signature is on! Turning off your server signature is highly recommended to ensure the security of your website.
Technologies
Go o gle Analytics
Low impact
Yes
Web Analytics let you measure visitors activity on your website. You should have at least one Analytic tool installed. It is always good to install one extra tool to have a confirmation of the results. Analytics Tools: Google Analytics,Quantcast,SiteCatalyst,Piwik, chartbeat, Clicky, ClickTale, etc.
Techno lo gies
Google Analytics Analytics jQuery JavaScript framework Nginx Web server Quantcast Analytics
constantcontact.com
Apache Web server Google Analytics Analytics jQuery UI JavaScript framework jQuery JavaScript framework SiteCatalyst Analytics
madmimi.com
campaignmonitor.com
cufon Font script Google Analytics Analytics jQuery JavaScript framework Reinvigorate Analytics
Get to know the technologies used for your website. Some codes might slow down your website? Ask your webmaster to have a look at it.
W3C Validity
Low impact Hard to solve
Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index. To fix the detected errors, run the W3C validation service. W3C is a consortium that sets the web standards.
Do ctype
HTML5
Enco ding
Low impact
UTF-8
Language/character encoding is specified, which is great. Specifying language/character encoding can prevent problems with the rendering of special characters.
Speed Tips
Medium impact
Congratulations: your website's speed is fully optimized. Perfect: your server is using a caching method to speed up page display. Perfect: your website doesn't use nested tables. Too bad: your website is using inline styles. Perfect: your website has few CSS files. Perfect: your website has few JavaScript files. Perfect: your website takes advantage of gZip.
Website speed has a huge effect on SEO. Speed-up your website so search engines will reward you by sending more visitors. Also the conversion rates are far higher for websites that load faster than their slower competitors.