The fortune at the bottom of the pyramid Mr. C.

K Prahlad known, known by his internationally renowned management guru because of his theories and trajectories and as a worlds top 10 management thinkers.

Some of his well known tribute to the world of management and business are 1. The core Competence of the corporation- A well known Article which was reviewed in Harvard Business Review and frequently reprinted. Core Competence is a concept explained not easy for competitors to imitate, It can be reused widely for many product and markets, It must contribute to the end consumers experienced benefits. 2. Book- Competing for the Future 3. The future of competition(2004) 4. The fortune at the Bottom of the pyramid 5. Co author of the New Age of the Innovation.

Prahlad was co founder of of Praja Inc with an ambition to allowing common people to access information without restriction to provide a testbed for various management ideas now acquired by TIBCO Software Inc.

Mr Prahad got many Honors and Awards from all over the world and enriched his wealth. 1. In 1994 he got Maurice Holland Award from industrial Research Institute. 2. Pracasi bharatiya Samman in 2009 3. In 2009, he was conferred Padma Bhushan 'third in the hierarchy of civilian awards' by the Government of India 4. In 2009, he was awarded the Herbert Simon Award by the Rajk Lszl College for Advanced Studies (Corvinus University of Budapest). 5. In 2010, he was posthumously awarded the Viipuri International Prize in Strategic (Technology) Management and Business Economics by Lappeenranta University of Technology