TS 1

TOURISM MANAGEMENT

Course Structure Tourism is one of the fastest growing sectors of the global economy. As global affluence and leisure time increases, the demand for travel and destination facilities increases, not only in degree, but also in kind. Attracting and serving the needs of international tourists require professionalism and competence of a very high standard, and as demand increases so does the need for trained and competent professionals at all levels. This course is a small but important step in initiating the learner for a career in the tourism industry. The major components of the course would be: Philosophies, Principles, & Practices of Tourism - Marketing of Tourism Services - Tourism Product Development & Management - Tourist Behavior Tourism Entrepreneurship - Information & Communication Technologies for Tourism - Ecotourism & Tourism Alternatives Travel Agencies & the Management of Tour Operations Accommodation Management Transportation Management Event Management - Tourism Planning & Policies - Tourism Research Methods Cultural Tourism - Tourism in India - Current Debates in Tourism Management. In addition, the participants are to undertake a mini-project as part of the course. Text Book(S): Bhatia, A.K. (1997). International Practices. New Delhi: Sterling Tourism: Fundamentals and

Cooper, C. et al., (1998). Tourism: Principles and Practice. UK: Longman Seth, P. N. and Bhat, S. S. 1998. An Introduction to Travel and Tourism. New Delhi: Sterling Reference Books: Brunt, P. (1997). Market Research in Travel and Tourism. UK: Butterworth Heinemann Faulkner,B. et al., (2001). Tourism in the 21st Century: Reflections on Experience. London: Continuum, Crichton Campus Economics Fennell, D. A. 1999. Ecotourism: an introduction. UK: Routledge Getz, D. (1997). Event Management and Event Tourism. USA: Cognizant Communication

Gupta, S.P. et al., (2002). Cultural Tourism in India. New Delhi: DK Print World Hall, C.M. (1995). Tourism and Public Policy. UK: ITBP Knowles, T. (1998). Hospitality Management: An Introduction. UK: Longman Kotler, P. et al., (1998). Marketing for Hospitality and Tourism. UK: Prentice Hall Mill, R.C. (1990). Prentice Hall Tourism: The International Business. USA:

Rimmington et al., (1998). Entrepreneurship in the Hospitality, Tourism and Leisure Industries. UK: Butterworth Heinemann Sheldon, P.J. (1997). Tourism Information Technology. UK: CABI