Presentation By: Itika Saxena

Customer-Based Brand Equity is defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand. The Customer-Based Brand Equity Model approaches brand equity from the perspective of the consumer whether this be an individual or an organization. Understanding the needs and wants of consumers and organizations and devising products and campaigns to satisfy them are at the heart of successful marketing research and technology that brand.

Few of the women in the admiring crowd realize that the trendy New York Maybelline brand belongs to French cosmetics giant LOreal. In the battle for global beauty markets, $12.4 billion LOreal has developed a winning formula: a growing portfolio of international brands that has transformed the French company into the United Nations of beauty. LOreals success is proof that when done right, global branding can speed growth in mature consumer-products companies even when global markets themselves are shaky. LOreals strategy positions it beautifully to profit even further when the middle class begins to grow again in emerging markets.

 L'Oreal

has been one of the most reputed brands in the cosmetics field. The brand has made its presence felt in more than 100 countries, thanks to its numerous acquisitions worldwide. With several brands in its kitty, L'Oreal has carved a niche for itself with its unique strategies and stands out from the other cosmetics brands.

It is customers emotional responses and reaction with respect to the brand. LOreal formed in France, Paris, brings the sophistication and elegance consequent from its French heritage to women and men all over the world. LOreal Paris offers leading-edge products that out-perform the competition to people who care more about the way they look. The passion for innovation, performance, style and a sense of premium is sum up in the customers money spending worth and also its philosophy. The core values are supported by strong investment in scientific research and technology.