Scribd Logo
Upload

Welcome to Scribd!

  • Docx

    Uploaded by

    site1989
    3 views2 pages
    Yes Bank's success was due to its differentiating strategy of high-end technology, knowledge banking, and qualified human resources. Its knowledge banking approach provided specialized services to growing industries through domain experts. The bank focused on providing customized banking services to meet customer requirements. It catered to niche segments to avoid price competition and identified sectors with growth potential like food/agribusiness, infrastructure, life sciences, telecom, IT, media, and real estate. The bank considers technology like corporate internet banking, ATMs, mobile banking, and phone banking as strategic tools to differentiate itself.

    Original Description:

    Original Title

    docx

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Yes Bank's success was due to its differentiating strategy of high-end technology, knowledge banking, and qualified human resources. Its knowledge banking approach provided specialized services to growing industries through domain experts. The bank focused on providing customized banking services to meet customer requirements. It catered to niche segments to avoid price competition and identified sectors with growth potential like food/agribusiness, infrastructure, life sciences, telecom, IT, media, and real estate. The bank considers technology like corporate internet banking, ATMs, mobile banking, and phone banking as strategic tools to differentiate itself.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    3 views2 pages

    Docx

    Uploaded by

    site1989
    Yes Bank's success was due to its differentiating strategy of high-end technology, knowledge banking, and qualified human resources. Its knowledge banking approach provided specialized services to growing industries through domain experts. The bank focused on providing customized banking services to meet customer requirements. It catered to niche segments to avoid price competition and identified sectors with growth potential like food/agribusiness, infrastructure, life sciences, telecom, IT, media, and real estate. The bank considers technology like corporate internet banking, ATMs, mobile banking, and phone banking as strategic tools to differentiate itself.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    LEARNINGS

    The success of yes bank can be attributed to its differentiating strategy: High-end technology. Knowledge banking approach. Highly qualified human resources. Knowledge banking initiative drew a lot of interest The knowledge banking approach was its main pillar of differentiation and using it provided specialized service to various sunrise industries through domain expert. The bank focused on providing the customer with specialized banking service depending upon their requirement. The bank catered to a niche segment which helped it to avoid price competition. The bank identified some sectors of economy which had growth prospect:1. Food and agribusiness 2. Infrastructure business 3. Life science and biotechnology 4. Telecommunication 5. IT 6. Media and entertainment 7. Real estate The bank considers technology as a strategic tool to differentiate itself from other banks. 1. Corporate internet banking 2. ATMs 3. Mobile banking 4. Phone banking

    You might also like