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  • Cheif Marketing Officer Roles and Responsibilities

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    Parimal Paraswar
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    The document discusses the roles and responsibilities of a Chief Marketing Officer (CMO). A CMO is responsible for overseeing all marketing activities and reports to the CEO. Key responsibilities include managing the sales force, market research, advertising, public relations, brand management, marketing strategy, product launches, and communication policies. A CMO must gather and analyze competitive data and customer insights to inform marketing programs and media mix strategies. Strong traits for a CMO include communication, project management, change leadership, strategic planning, and building a high-performance culture.

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    The document discusses the roles and responsibilities of a Chief Marketing Officer (CMO). A CMO is responsible for overseeing all marketing activities and reports to the CEO. Key responsibilities include managing the sales force, market research, advertising, public relations, brand management, marketing strategy, product launches, and communication policies. A CMO must gather and analyze competitive data and customer insights to inform marketing programs and media mix strategies. Strong traits for a CMO include communication, project management, change leadership, strategic planning, and building a high-performance culture.

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    1 views14 pages

    Cheif Marketing Officer Roles and Responsibilities

    Uploaded by

    Parimal Paraswar
    The document discusses the roles and responsibilities of a Chief Marketing Officer (CMO). A CMO is responsible for overseeing all marketing activities and reports to the CEO. Key responsibilities include managing the sales force, market research, advertising, public relations, brand management, marketing strategy, product launches, and communication policies. A CMO must gather and analyze competitive data and customer insights to inform marketing programs and media mix strategies. Strong traits for a CMO include communication, project management, change leadership, strategic planning, and building a high-performance culture.

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    of 14

    A Presentation On:

    Roles N Responsibilities

    WHO IS A CMO ?
    Executive responsible for marketing activities

    Most often reports to the C.E.O

    Member of the executive team

    Competitors

    Customers The Organization

    Partners
    September 4, 2012 3

    The Marketing Function


    Sales Distribution

    Market Research

    Advertising

    Public Relations

    Brand Management

    Managing sales force to generate revenue for the company Meeting Targets Managing channels for efficiency

    SELLING THE ORGANISATION


    September 4, 2012 5

    Marketing Strategy Positioning, Target Market, Pricing Promotional Campaigns Coordination with Sales Force Assessing Competition Creating Demand Developing a value proposition

    September 4, 2012

    Planning

    Creation

    Coordination
    Production Implementation

    Track Brand Movement & Communication of Strategies for Future


    September 4, 2012 7

    Communication Policies Managing Perception of Products & Organization

    Rollout of New Products


    Liaison with Media Press Releases
    September 4, 2012 8

    Consumer needs and tastes Purchasing power Market niches Effectiveness of Marketing programs

    Gathering Competitive data

    Collection and Analysis of Data


    September 4, 2012 9

    Media Research Target Market

    Budgets
    Formulating Media Mix Comparative Analysis of Effectiveness
    September 4, 2012 10

    Expert Planning & Business Strategy


    Develop and strengthen the brand Increase among target audiences :
    o Awareness o Relevance o Reputation o Esteem

    Ensure brand is strong and consistent Execute innovative stakeholder communications strategies Ensure standards are maintained across all channels

    CMO - Traits & Qualities


    Impeccable communication and presentation skills

    Excellent project management


    Effective performance management methods

    Excellent change agent


    Superior strategic planning and organizational

    Build and maintain a high performance culture


    Solid understanding of the value of industry experts

    Presented By :

    Parimal Paraswar 2010D21

    Devi Prasad Maharana


    2010D26

    Ninnad Shrotri 2010D09

    THANK YOU

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