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  • Ad & Brand Tracking: Managerial Economics Presentation. Name: Abhik Chakraborty Roll: 14002 Section: A

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    Abhik Chakraborty
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    The document discusses the concept of diminishing marginal utility of advertisements and brands. It shows that as the frequency of ads increases, the total utility to consumers initially increases but at a decreasing rate, as represented by the downward sloping marginal utility curve. After a certain point, further increasing the frequency of ads leads to a negative marginal utility as consumers feel they are being bombarded.

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    Ad & Brand Tracking

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    The document discusses the concept of diminishing marginal utility of advertisements and brands. It shows that as the frequency of ads increases, the total utility to consumers initially increases but at a decreasing rate, as represented by the downward sloping marginal utility curve. After a certain point, further increasing the frequency of ads leads to a negative marginal utility as consumers feel they are being bombarded.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    9 views2 pages

    Ad & Brand Tracking: Managerial Economics Presentation. Name: Abhik Chakraborty Roll: 14002 Section: A

    Uploaded by

    Abhik Chakraborty
    The document discusses the concept of diminishing marginal utility of advertisements and brands. It shows that as the frequency of ads increases, the total utility to consumers initially increases but at a decreasing rate, as represented by the downward sloping marginal utility curve. After a certain point, further increasing the frequency of ads leads to a negative marginal utility as consumers feel they are being bombarded.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    Ad & Brand Tracking

    Managerial Economics Presentation. Name: Abhik Chakraborty Roll : 14002 Section: A

    Diminishing Marginal Utility of Ads(Brands)


    40 Total Utility/Marginal Utility 35 30 25 20 Total Utility Marginal Utility

    15 10 5
    0 -5 0 2 4 6 Frequency Of Ad 8 10

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