Value Chain Analysis

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VALUE CHAIN ANALYSIS OF TATA MOTORS

Infrastructure Multi-location facilities Strong leadership under aegis of Tata sons Best in class prototype building facilities Technology-SAP Large product portfolio

HRM Vast pool of technically competent engineers and managers. Focus on development of technical capabilities. Training centers, Alliance with technical institutions. Focus on development of managerial capabilities. Career advancement schemes such as ESS.

Technology and Development 2% of annual profits invested in R&D. Knowledge Portal Extensive prototype building and testing facilities. Strategic partnershipsMDI (France), Fiat etc. Formal Benchmarking Process

Procurement E-Procurement Initiative Global Sourcing teamChina Technology driven procurement SAP&VCM Strategic Subsidiaries Centralized strategic sourcing

Inbound Logistics Suppliers Contractors Outbound Logistics Transporters Convoy drivers association Stockyards Marketing and Sales Dealer Network Marketing Research Firms Vehicle Financing Services Regional warehouses Dealer workshops Distributors TASS

Operations Capital Equipment Manufacturing division Apprentice Trainee Course Kaizen & TPM team Automated manufacturing processes Distributed manufacturing Maintenance Capacity Utilization

Softwares used: SAP, VCM, CRM-DMS

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