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  • Culture and Subculture Influences On Consumers: Group

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    Praveen Tanotra
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    This document summarizes a study on the influences of culture and subculture on consumers. It outlines the objectives, methodology, and theoretical framework of the study. The findings suggest that geographical location and age represent different cultures and subcultures that influence consumer behavior. Younger urban consumers are more likely to purchase convenience foods due to time constraints and higher disposable incomes, while rural consumers and older age groups prefer traditional home cooking.

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    Consumer Behaviour222222

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    This document summarizes a study on the influences of culture and subculture on consumers. It outlines the objectives, methodology, and theoretical framework of the study. The findings suggest that geographical location and age represent different cultures and subcultures that influence consumer behavior. Younger urban consumers are more likely to purchase convenience foods due to time constraints and higher disposable incomes, while rural consumers and older age groups prefer traditional home cooking.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    17 views13 pages

    Culture and Subculture Influences On Consumers: Group

    Uploaded by

    Praveen Tanotra
    This document summarizes a study on the influences of culture and subculture on consumers. It outlines the objectives, methodology, and theoretical framework of the study. The findings suggest that geographical location and age represent different cultures and subcultures that influence consumer behavior. Younger urban consumers are more likely to purchase convenience foods due to time constraints and higher disposable incomes, while rural consumers and older age groups prefer traditional home cooking.

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    of 13

    CULTURE AND SUBCULTURE INFLUENCES ON CONSUMERS

    GROUPHeena Kumari, Mihelle Baa, Monalisa Nayak ,Nikita ,Praveen Tanotra, Punit Yadav, Romana Aftab

    INTRODUCTION METHODOLOGY THEORY OF TOPIC FINDINGS OF STUDY


    LEARNING AND SYNTHESIS

    3 4 5

    What Motivated Us

    Research Methodology

    Research Methodology:
    Objectives Of Study Data Collection Methodology Sample Size & Design Tools Used

    THEORY OF CULTURE AND SUBCULTURE

    Culture and subculture


    Culture is the way of life of a particular society or group of people, including patterns of thought, beliefs, behavior, customs, traditions, rituals, dress, and language, as well as art, music, and literature. Members of specific subcultures possess beliefs, values, and customs that set them apart from other members of the same society. We considered geographical and age as culture and sub-culture division.

    FINDING

    LEARNING AND SYNTHESIS

    Learning's.
    Consumer goes for convenience food because of time saving. It is used more in metro cities rather than rural area.

    Increase in disposable income has increased the consumption of convenience food.


    As restro prices are high people are switching towards convenience food.

    Cont.
    One has to know the steps to use convenience food. Till now, convenience food has not matched up with the taste of home made food.

    Companies are striving hard to make consumers aware of the about the nutritious value of convenience food but still doctors dont recommend it.

    Do you have any questions?

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