BY:- MALLIKARJUN POWAR ARPIT GOYAL JITHIN JOHN VIJAY HUDGE POONAM PAZARE AKHIL BANWAT

MARKET

SEGMENTATION IS THE PROCESS OF GROUPING BUYERS INTO DIFFERENT CATEGORIES ON THE BASIS OF THEIR COMMON NEEDS AND DESIRES.

MARKET SEGMENTATION IS THE PROCESS OF SUBDIVIDING MARKETS INTO HOMOGENIOUS SUBSECTS OF CUSTOMERS WHERE ANY SUBSECT MAY CONCEIVABLY BE SELECTED AS A MARKET TARGET TO REACH WITH A DISTINCT MARKETING MIX
PHILIP KOTLER

 1.

Identify and name the broad market 2. Identify and make an inventory of potential customers' needs 3. Formulate narrower markets 4. Identify the determining dimensions 5. Name possible segment markets 6. Evaluate the behavior of market segments 7. Estimate the size of each market segment

 GEOGRAPHIC DEMOGRAPHIC PSYCHOGRAPHIC BEHAVIOURAL

 GEOGRAPHIC REGION DENSITY CLIMATE

DEMOGRAPHIC AGE GENDER INCOME RELIGION

 Social

Class

Lifestyle Personality

 DEMOGRAPHIC
OPERATING

VARIABLES APPROACHES

PURCHASING

SITUATIONAL
PERSONAL

FACTORS

CHARACTERISTICS

 TYPE

OF CUSTOMER

SIZE

OF CUSTOMER

TYPE

OF BUYING SITUATION

 MARKET

POTENTIALITIES AND OPPORTUNITIES MARKETER TO DETERMINE EFFECTIVE PROMOTIONAL DEVICES PROGRAMMES AS WELL AS BUDGETS

GUIDES

MARKETING

ENABLE

FIRMS TO EVALUATE AND IMPLEMENT THE REQUIRED CHANGES

 MASS

MARKETING MARKETING

SEGMENT NICHE

MARKETING

 Tendency Strategy Brand

survey

 And

hence, Nokia is a classic example of a firm using marketing strategy using segmentation of market and targeting selective consumer areas. This shows that over the period of many years Nokia has been strategically using a strategy of targeting segment .

 MARKETING

SEGMENTATION IS THE ACT OF DIVIDING A MARKET INTO DISTINCT GROUPS OF BUYERS WITH DIFFERENT NEEDS THE MARKETER TRIES DIFFERENT VARIABLES TO SEE WHICH REVEAL THE BEST SEGMENTATION OPPORTUNITIES