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  • As Paints

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    Himanshu Patwal
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    Asian Paints was founded in 1942 as a partnership by four entrepreneurs and became a public limited company in 1973. Its vision is to identify customer needs, deliver value, contribute to society, and create long term value for stakeholders. Asian Paints focused on the mass and rural markets in India. One of its early logos, "Gattu", was later changed due to public perception. Its famous "Har Ghar Kuch Kehta Hai" advertising campaign from Ogilvy & Mather positioned the brand as being about people and homes. Asian Paints' ads are highly appealing and memorable to customers.

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    Asian Paints was founded in 1942 as a partnership by four entrepreneurs and became a public limited company in 1973. Its vision is to identify customer needs, deliver value, contribute to society, and create long term value for stakeholders. Asian Paints focused on the mass and rural markets in India. One of its early logos, "Gattu", was later changed due to public perception. Its famous "Har Ghar Kuch Kehta Hai" advertising campaign from Ogilvy & Mather positioned the brand as being about people and homes. Asian Paints' ads are highly appealing and memorable to customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    6 views13 pages

    As Paints

    Uploaded by

    Himanshu Patwal
    Asian Paints was founded in 1942 as a partnership by four entrepreneurs and became a public limited company in 1973. Its vision is to identify customer needs, deliver value, contribute to society, and create long term value for stakeholders. Asian Paints focused on the mass and rural markets in India. One of its early logos, "Gattu", was later changed due to public perception. Its famous "Har Ghar Kuch Kehta Hai" advertising campaign from Ogilvy & Mather positioned the brand as being about people and homes. Asian Paints' ads are highly appealing and memorable to customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 13

    asianpaints

    HISTORY
    In 1942, a partnership was started by four

    entrepreneurs.
    In 1945, the firm was turned into a company. In 1957, a plant was set up at Bhandup, Mumbai.

    In 1973, AP became a public ltd company.


    In 2002. AP was a market leader of Indian Decorative Paints with market share of 44%.

    VISION

    Identifying needs of customers.

    Delivering customers value for money. Contribution to society. Maximum long term value for stake holders.

    Types of Paint

    LOGO ASIAN PAINTS


    The brand focused on mass and rural market. Logo was introduced in 1954 named as GATTU , the mischievous kid created by RK LAXMAN the famous cartoonist in India , logo was later changed or say dropped , the reason behind was the common peoples image of the logo GATTU.

    AD: HAR GHAR KUCH KEHTA HAI TYPE: TVC AGENCY : OGILVY & MATHERs LTD.

    Asian Paints used a few wonderful positioning strategies created by O&M. The insight was that the brand is about people and homes and homes reflect the people living in it. Hence " Har Ghar Kuch Kehta Hai" translated to " Every Home has a story to tell".

    RECENT AD : TVC

    The latest campaign reflects on the color and uses the campaign

    " Har Rang Kuch Kehta hai

    WE LOVE OUR FESTIVALS

    OUTDOOR ADVERTISING

    TARGET AUDIENCES
    The brand focused on mass and rural market. The company realised that although volume justified the leadership position, share of mind for the brand was very low, as a result mass segmentation was adopted by the brand". During 1983, the company tried to reposition the brand as a premium brand.

    ANALYSIS
    Customers are happy and had accepted Asian Paints. Quality, Reliability, variety in products and Fair price comes with Asian Paints name. Their ads are highly appealing to them specially Har Ghar / Color Kuch Kehta Hai, Kyun Sharmaji Naya Ghar, Nayi Gadi Badhiyan Hai (Ad Recall Side) They feel their ad becomes many times talk of the town and whether they want to buy it or not it induces them to renovate their house. Colors are part of their life since everybody feels like their house is their Identity and Image.

    THANK YOU

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