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Bata Shoe Company SWOT ANALYSIS
Bata Shoe Company SWOT ANALYSIS
of the requirement for the Award of Degree of Master of Commerce (Banking &Finance). Submitted By
SATISH SURESH TIWARI
Roll No.2057 Under the Guidance of Prof. Dr. Anuja P MAHARSHI DAYANAND COLLEGE OF ARTS, SCIENCE & COMMERCE Parel, Mumbai 4000 012.
CERTIFICATE
This is to certify that Satish suresh tiwari of M.Com. (Banking & Finance) Semester I (2012-2013) has successfully completed the project on SWOT ANALYSIS OF BATA SHOE COMPANY under the guidance of Prof.
Course Co-ordinator
Principal
External Examiner
DECLARTION
I am Satish suresh tiwari. The student of M. com (Banking & Finance) Semester I (2012-2013) hereby declare that have completed the Project on SWOT ANALYSIS OF BATA SHOE COMPANY. The information submitted is true and original to the best of my knowledge.
ACKNOLEDGEMENT
We take opportunity to express our gratefulness to all who have guided us and have been our support in the making of this project especially by the faculty of MAHARSHI DAYANAND COLLEGE. To begin with we firstly thank our guide Prof. who have rendered as unconditional support and guidance. They have been very helpful to us during difficult times, which contributed to the progress of our project. We would also thank our principal. Dr T.P. GHULE, who provided us with the necessary facilities, Prof.S. Phatak, vice principle of our college has very supportive & gave constant encouragement with whose help this project became a success. Prof. N. N. Jani, co-ordinate for banking & Finance was always available for immediate advice and guidance
Lastly we would like of express my sincere grateful to our parent & all those people who have helped me directly or indirectly for our completion of this work. Thanks to all those persons, who have assisted me, with cooperation, books and articles & the other important materials.
Table of contents
Chapter Subject Page no:
Executive Summery
01 02-04
01.
Introduction:
02.
03. 04.
22-23
24
Executive Summery
This report is prepared as a requirement of BBA program on the course of Introduction To Business. Our report objective is trying to know about the overall performance of Bata Shoe Company that will help us how to be a successful marketer, leader, organizer etc. This report focus on overall performance of Bata shoe company. Its Vision is to become the front ranking multiple shoes company in the world. It mission are To protect our people, Customers and communities. To protect our natural environment in order to help sustain human development. International guidelines have been developed in the areas of environment, health and safety. We also discuses about the SOWT and Marketing mix analysis of this company then we find out some problems of this company and try to provide some suggestions for this problem.
CHAPTER NO.1
Introduction:
1.1 Report Background:
As a student of M.com(B & F) it is very important to know about the marketing system of an organization. So we visit to The Bata shoe company web side & try to know about the over all performance of Bata shoe company. Our report is based upon the over all performance of Bata shoe company. The report will definitely benefit us to increase the knowledge about the organisational activities of a shoe company.
1.2 Significance:
This report is the result of all of our group members did the individual enquiry of the process of it. And we have completed this Ratio analysis successfully. This report contains all the Information that we gather at the time of our enquiry in the Bata shoe company. In the short time of making this report we worked together to complete it day to day. We worked hard and soul. All these information will help the management to identify various scopes and limitations Of the Institution and Project department. Besides, it would be a great opportunity for us to get familiar with this system. So this study is very significant for both the company and for all of us.
Sources of data:
To gather company information we use secondary data.
Secondary data
Secondary data consist of information that already exists somewhere, having been collected for another purpose. Secondary data provided a good starting point for research & often help to define research problem & objectives. This is available more quickly & at a lower cost then primary data. We collect secondary data from http://www.bata.com
Every organization has some own secrecy, which cannot be & should not be disclosing to an outsider. So we had some limitations to enter in to the affairs of the company in depth. The limitations are-
Lack of information Information on which is so important for prepare a report. The main limitation of our making report is lack of information. The limited sources of secondary information & the controlled accessibility caused difficulty in getting the confidential information. Lack of time Our course duration is in limit time. In this short time we can not prepare our report properly because we can not visit the branches of Bata Shoe Company. Lack of professional knowledge As a student we are not professional about such type of task. For lack of professional knowledge we can not make our report properly.
CHAPTER NO.2
1932: Founder Tomas Bata dies in an airplane accident. 1939: The Company relocates to Canada after the movement of German military forces into Eastern Europe. 1945: Czechoslovakia business operations are nationalized by the new communist government following World War II. 1991: Bata returns to the Czech Republic following fall of the communist regime. 1994: Thomas J. Bata, the son of the company's founder, retires. 1962: Started in Bangladesh. 2001: Thomas J. Bata, Jr., becomes chairman and CEO.
Strengt h
Weakne ss
Opportu nities
Threat
Weakness:
1. Delay in decision making: The authority has to take decision by consulting with other members. Sometime long term discussion and arguing make the decision time consuming. 2. Lack of advertising: Advertisement provided by Bata Shoe Company is not sufficient. The net information does not meet to our need.
Opportunities:
1. Good will: Bata Shoe Company has created a good will among the consumer by providing better service. 2. Direct communication: It maintains a direct communication with the consumer 3. Creating relationship: Bata Shoe Company creates direct relationship with consumer.
Threat:
1. Competitors: Powerful multiple stores like Apex, Afjal are
competitors of Bata shoe company. 2. Price rate: According to the changes to the demand authority has to less the price rate of commodity. It causes loss for the company.
In the terms of Bata shoe Company the 4ps can be describe as:
Product
Promotion
Price
Place
Products:
The Bata Company produces three types of products. 1. Male product 2. Female product 3. Children product
Price;
As we know that Bata is a multiple shoe company. So price of the products are fixed. They generally sales shoes for three levels of people in society.
Place:
The Head office of Bata Company is situated at Tongi(gazipur). They have their own agents in following places: o o o o o o o o o o o o o Dhaka Gazipur Sylhet Dinajpu r Rangpu r Rajshah i Mymen sing Jessore Naraya ngong Comilla Khulna Barisa Chittag ong
Promotion:
Bata Shoe Company uses their promotion skill in some tacts that persuade their customer to buy the product. They do advertising for their new or developing product in the newspaper and television. They do personal selling which turn their possible consumer in real consumer. Bata Shoe Company uses their sales promotion tact by giving discount. Bata Shoe Company maintains a direct communication to the customer.
2.7 HR Development:
2. External sources:
Searcher of employment: Invested workers gives appointed liters in organigation .They also collect employees from the applicants. Advertisement: Bata company generally collect employees by advertising.They advertises in different journals to collect employee. Vocational training institute: There are lots of Government and private institutions where training is provided. Bata Company collects necessary employees from institions. Advertising: As we know Bata Company generally collects employees from the external resources so they give advertises in many journels. They also mention their regulations and requirements in the advertise. Steps involve in employee selection: Obtaining letter of applications and soiting out: The interested people responses to the advertisement in the given time .After getting the appointment letter they select the appointment letter and issue a card for the written test. Conducting Test: As we know Bata is a multi- national company in world .So they generally take written test to take any employee .To evaluate the quality of the employee they take to these steps Efficiency test Intelligence test Aptitude test Personality test
Taking Interview: Bata company takes interview of these candidates who has passed the test .Somtime they also take voice viva . Primary selection: After passing test and viva test a candidate is selected in primary level. Medical test: After primary selection they take medical test of the candidate .Because the ability to work depends on the physical fitness of an employee.
Final selection: Bata Company selects those candidates who has passed all the stages. Sometimes they makes a waiting list for the candidates.
Training methods of Bata: Bata Company develops the skills of an employee indifferent ways: Internship Coaching Seminars Conference
Bata Company has created a huge reliable market by using better technology. They use Original leather, equipments that provide modern quality, quality measuring scale, trained workers, modern transportation system, and better chemical quantity to make better shoes that stays within the durability of more than one year. Motivational process: Bata Company uses two type of Motivational process to influence workers to work more attentively. Motivational process Positive Motivation Positive Motivation: Salary: Bata Company give the workers remuneration which works as a positive motivation. 2. Bonus: The company gives the workers occasional bonus by which the workers are influenced. 3. Loan facilities: There is an opportunity of taking loan form the company for the worker.
1.
Negative Motivation
Promotion: The Company gives the workers promotion which helps the workers to work with more sincere ness. 5. Financial security: Bata Company provides provident fund, group insurance, pension facility also. 6. Attractive work: The Company often takes attractive and challenging works Which make the work more interesting to the workers. 7. Appreciation: The company authority gives the workers rewords for their Better performance.
4.
NEGATIVE MOTIVATION: 1. Demotion: The Company authority gives demotion to the workers who are not sincere in their works. 2. Punishment: The company has punishment system if any worker dose not attend office without any pre-permission or come late in the office. 3. Discharge: If any worker proves as an insincere person then the authority also has a system of discharging workers from the job. 4. Lay-off: If any possibility of miss-understanding or time passing habit arises among the workers then the authority announce for the Lay-off.
Appex 30%
980,000
780,000
3,103,000
2,721,000 1,418,000
Income from Continuing Operations Total Other Income/Expenses (7,000) 315,000 57,000 Net Earnings Before Interest And 3,096,000 3,036,000 1,475,000 Taxes Interest Expense 129,000 110,000 139,000 Income Before Tax 2,967,000 2,926,000 1,336,000 Income Tax Expense 845,000 899,000 402,000 Minority Interest (24,000) (20,000) (12,000) Net Income From Continuing Ops 2,098,000 2,007,000 922,000
Non-recurring Events Discontinued Operations Extraordinary Items Effect Of Accounting Changes Other Items
11,000 -
17,000 -
71,000 -
2,109,000 -
2,024,000 -
993,000 -
1,956,000 108,000 2,851,000 2,934,000 34,000 7,883,000 677,000 3,609,000 3,218,000 1,371,000 376,000 743,000
1,613,000 3,147,000 2,453,000 396,000 7,609,000 636,000 3,323,000 3,132,000 1,531,000 760,000 1,000,000
866,000 2,355,000 1,719,000 144,000 5,084,000 2,656,000 2,625,000 1,415,000 473,000 730,000
Minority Interest Negative Goodwill Total Liabilities Stockholders' Equity Misc Stocks Options Warrants Redeemable Preferred Stock Preferred Stock Common Stock Retained Earnings Treasury Stock Capital Surplus Other Stockholder Equity Total Stockholder Equity Net Tangible Assets
7,821,000
8,617,000
5,480,000
6,000 6,000 6,000 2,682,000 1,138,000 (405,000) (1,577,000) (1,177,000) (814,000) 9,695,000 9,495,000 9,106,000 (750,000) (88,000) (390,000) 10,056,000 9,374,000 7,503,000
CHAPTER NO.3
3.1 Findings:
After preparing this report we come to know about various important issues. We have also got the following findings; Is a multiple shoe company. Usually they sale all kinds of shoes We have come to know this Bata Company produce three kinds of products; for male, for female and for children. They also sell those shoes which are attracted by the teenagers. Exp: Gladiator shoes. We have also known that in different occasion Bata Company sells some new shoes. They also give discounts to the customers in different occasion and decorate the market nicely. The shoes price of Bata Company is fixed price. All shoes of Bata Company are displayed for the customer. The customer takes products of their own hands then they paid the price in the cash counter. All branches of Bata Company are not same decorated. The casher is very careful for calculating the price of products.
3.2 Recommendation:
.We have sited different Web site of. Bata Company. After visiting these branches and analyses it we would like to give some recommendations. These are as follows: It should be more wide and specious. The parking system of this market should be in that way, where buyers can easily park their cars. If they imports foreign shoes. Directly then they sells it at less price so the consumer get more satisfaction. They should launch more improved shoes for consumers. Their technology should be improved. They should use more modern machines to produce high quality shoes.
CHAPTER NO.4
Conclusion:
Bata company is one of the largest multiple shoe company in Bangladesh as well as in the world. Their products quality is very high and marketing Process is also well .After all they faces some problems, we indicate these problems in our report, and gave some recommendation. We wish if they follow the recommendation they will able to remove their problems and they will also able to achieve their vision, mission, and goal.
4.2 References:
o www.bata.com o www.goole.com o www.wkipedia.com