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    Saurabh Jindal
    Phenom is a new smartphone that offers several premium features, including a 1.7 GHz processor, 2 GB of RAM, a 4.5 inch screen with high resolution, Android 4.1 operating system, a 16 MP camera with Xenon flash, and noise cancellation earphones. It targets users aged 15-30 in upper middle class households in urban cities. To promote sales, Theta offers trade promotions like credit terms up to 45 days for high volumes and volume discounts up to 5% for orders over 20 phones.

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    Advertising Presentation

    Uploaded by

    Saurabh Jindal
    22 views8 pages
    Phenom is a new smartphone that offers several premium features, including a 1.7 GHz processor, 2 GB of RAM, a 4.5 inch screen with high resolution, Android 4.1 operating system, a 16 MP camera with Xenon flash, and noise cancellation earphones. It targets users aged 15-30 in upper middle class households in urban cities. To promote sales, Theta offers trade promotions like credit terms up to 45 days for high volumes and volume discounts up to 5% for orders over 20 phones.

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    Phenom is a new smartphone that offers several premium features, including a 1.7 GHz processor, 2 GB of RAM, a 4.5 inch screen with high resolution, Android 4.1 operating system, a 16 MP camera with Xenon flash, and noise cancellation earphones. It targets users aged 15-30 in upper middle class households in urban cities. To promote sales, Theta offers trade promotions like credit terms up to 45 days for high volumes and volume discounts up to 5% for orders over 20 phones.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    22 views8 pages

    Advertising Presentation

    Uploaded by

    Saurabh Jindal
    Phenom is a new smartphone that offers several premium features, including a 1.7 GHz processor, 2 GB of RAM, a 4.5 inch screen with high resolution, Android 4.1 operating system, a 16 MP camera with Xenon flash, and noise cancellation earphones. It targets users aged 15-30 in upper middle class households in urban cities. To promote sales, Theta offers trade promotions like credit terms up to 45 days for high volumes and volume discounts up to 5% for orders over 20 phones.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 8

    Theta innovations

    phenom

    Phenom

    Basic Features
    Factors
    colours weight location

    features
    White, black, blue and pink 4.9 ounces(140 grams) Assisted GPS and GLONASS, Digital compass, Wi-Fi, Cellular. Three-axis gyro, Accelerometer, Proximity sensor, Ambient light sensor. Language Support English (U.S.), English (UK), Chinese, French, German, Italian, Korean, Spanish, Arabic

    sensors

    languages

    Differentiating Factors
    Factors Memory Options GB) Phenom 32/64 I Phone 16/32/64

    Network Support
    Screen Size Screen Resolution Bluetooth Version Camera Video Recording Processor Flash

    2G,3G,4G +LTE
    4.5 Inch 640*1136 4.0 16 Mp (auto focus and tap to focus) 1080 p@60 Fps Quad core Xenon Flash

    3G,2G,4G
    3.5 Inch 540*960 3.1 8 Mp 1080 p@ 30 Fps Dual Core Led Flash

    Phenom offers :
    1.7 GHZ processor with advanced GPU.

    2 GB RAM for smooth and fast multitasking.


    4.5 inch brightest screen with 350 PPI density.

    Android 4.1 OS (JB with project butter).


    16 MP Camera with Xenon flash, authentic camera with superb image quality and double optics. Best music experience with noise cancellation earphones.

    STP :
    SEGMENTATION
    DEMOGRAPHIC -Age (15-30 years) -Income (upper middle class)

    TARGETING
    DIFFERENTIATION -services ( partnering with telecom service provider like Vodafone- providing 3G Data for a period of 3-months free) -PRODUCT (quad core processor, android 4.1, noise cancellation earphones, magnetic charger etc)

    POSITIONING
    PREMIUM PRODUCT (Powerful Smartphone) CORPORATE IDENTITY -Powerful features -Enterprise solutions -Speed PREMIUM SERVICES - On-site services Theta Services -

    GEOGRAPHIC -urban cities( Tier 1, Tier 2 cities)

    SALES PROMOTION
    TRADE PROMOTION
    Credit offers :
    Credit Amount
    UPTO 10 LACS UPTO 20 LAC UPTO 30 LAC

    Credit Period
    15 DAYS 30 DAYS 45 DAYS

    Volume Discount :
    Quantity 20 pieces More than 20 pieces Discount 3% 5%

    Showcase visibility (1% Extra Discount)

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