Scribd Logo
Upload

Welcome to Scribd!

  • 188 views

    Formula

    Uploaded by

    joewarbo
    The document provides a brief for creating a brand identity for a new graphic design studio called Formula, which is a collaboration between Joe Warburton and Luke O'Brien. The brief outlines that the identity needs to signify the collaborative practice and have longevity beyond university. It also lists the required deliverables as a complete brand identity, website, promotional materials, and graphic products to promote the studio. The target audiences are listed as small business owners, useful contacts, and other designers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Formula

    Uploaded by

    joewarbo
    188 views1 page
    The document provides a brief for creating a brand identity for a new graphic design studio called Formula, which is a collaboration between Joe Warburton and Luke O'Brien. The brief outlines that the identity needs to signify the collaborative practice and have longevity beyond university. It also lists the required deliverables as a complete brand identity, website, promotional materials, and graphic products to promote the studio. The target audiences are listed as small business owners, useful contacts, and other designers.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides a brief for creating a brand identity for a new graphic design studio called Formula, which is a collaboration between Joe Warburton and Luke O'Brien. The brief outlines that the identity needs to signify the collaborative practice and have longevity beyond university. It also lists the required deliverables as a complete brand identity, website, promotional materials, and graphic products to promote the studio. The target audiences are listed as small business owners, useful contacts, and other designers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    188 views1 page

    Formula

    Uploaded by

    joewarbo
    The document provides a brief for creating a brand identity for a new graphic design studio called Formula, which is a collaboration between Joe Warburton and Luke O'Brien. The brief outlines that the identity needs to signify the collaborative practice and have longevity beyond university. It also lists the required deliverables as a complete brand identity, website, promotional materials, and graphic products to promote the studio. The target audiences are listed as small business owners, useful contacts, and other designers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    BA (Hons.

    ) GRAPHIC DESIGN
    Module Code Module Title OUGD301 Semester Doc. Code

    LEVEL

    06

    OUGD301

    Brief/Session/Document Title Brief

    Formula

    To create a studio brand that signifies the collaborative practice between Joe Warburton and Luke O'Brien. The studio will be called Formula.

    Background / Considerations The studio is currently in the early stages of development and requires a unique and distinctive identity built from the ground up. The name 'Formula' originated from a process of defining who we are as designers and individuals, as well as our way of thinking. The studio will focus on our strengths and areas of interest within branding. Prime objective - To create a working graphic design studio and build a brand to accompany this. Secondary objective - To promote the studio whilst attending our last year at university.

    Mandatory Requirements - Longevity is key. - Needs to get Formula noticed and pushed outside the boundaries of university. Target Audience

    Deliverables - Complete brand identity - Web design - Promotional materials - Graphic products Tone of voice

    - Small business owners (locally based) - Useful contacts for network purposes - Other designers and potential creative collaborators Studio Deadline

    Professional, reliable, considered, personal, creative.

    Module Deadline

    This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

    You might also like