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    The Insurance Centre is a family-run independent insurance business based in Warrington that provides impartial advice to clients. They have no bias toward any insurance company and can access multiple companies' products. The branding project requires developing a visual identity that reflects the business's personal, friendly service and no bias. The identity needs to work across print and digital channels. Deliverables include the brand, stationery, advertisements, and a new website.

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    The Insurance Centre is a family-run independent insurance business based in Warrington that provides impartial advice to clients. They have no bias toward any insurance company and can access multiple companies' products. The branding project requires developing a visual identity that reflects the business's personal, friendly service and no bias. The identity needs to work across print and digital channels. Deliverables include the brand, stationery, advertisements, and a new website.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    211 views1 page

    Insurance Centre

    Uploaded by

    joewarbo
    The Insurance Centre is a family-run independent insurance business based in Warrington that provides impartial advice to clients. They have no bias toward any insurance company and can access multiple companies' products. The branding project requires developing a visual identity that reflects the business's personal, friendly service and no bias. The identity needs to work across print and digital channels. Deliverables include the brand, stationery, advertisements, and a new website.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    BA (Hons.

    ) GRAPHIC DESIGN
    Module Code Module Title OUGD301 Semester Doc. Code

    LEVEL

    06

    OUGD301

    Brief/Session/Document Title Brief

    Insurance Centre rebrand

    Develop a visual identity for the Insurance Centre focusing on its core brand values. Background / Considerations The Insurance Centre are a family run business based in the Warrington area. Being completely independent, The Insurance Centre has no bias towards any particular company or product, therefore they are free to ensure a client receives impartial advice when obtaining the policy best suited to their requirements. Dealing with all major insurance companies, they can instantly access their products and premiums in order to satisfy the requirements of the individual or company.

    Mandatory Requirements - Brand must reflect their no bias, personal and friendly service. - Identity must work across print and web Target Audience

    Deliverables - Brand and visual identity - Print collateral & stationery - Advertisements - Web design Tone of voice

    Local residents Friendly, personal, confident, professional, reliable. Studio Deadline Module Deadline

    This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

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