Dorian auto manufactures luxury cars and trucks.

The company believes that its most likely customer are high-income women and men. To reach these groups, Dorian Auto has embraked on an ambitious Tv advertising campaign and has decided to purchase 1-minute commercial is seen by 7 million high-income women and 2 million highincome men. Each football commercial is seen by 2 million high-income women and 12 million high-income men. A 1-minute comedy ad cost $50,000, and a 1-minute football ad cost $100,000. Dorian would like the commercials to be seen by at least 28 million high-income women and 24 million high-income men. Use linear programming to determine how Dorian Auto car meet its advertising requipments at minimum cost.

Solution: Dorian must decide how many comedy and football ads should be purchased, so the decision variables are

X1= number of 1-minute comedy adds purchased X2=number of 1-minute football ads purchased

The dorian wants to minimize total advertising cost (in thousands of dollars) Total advertising cost = cost of comedy ads + cost of football ads

= 50x1 + 100x2

Thus, dorians objective function is..

Durians faces the following consttraints: Consttraint 1 commercial must reach at least 28 million high-income women Constraint 2 commercial must reach at least 24 million high-income men

The express consttraint 1 and 2b in terms of X1 and X2, let HIW stand high-income women viewers and HIM stand for high-income men viewers ( in million)

HIW = 7X1 + 2X2 HIW = 2x1 + 12x2