Media Prep

ALBUM COVER DECONSTRUCTING Nickleback all the right reasons

Nickleback is a band from the late 90s early 2000s. There music is a rock genre. This album all the right reasons was one of the band first albums which was popular.the album connotes there journey through their music career. The tilte its self all the right reasons is to do with the reason why they are in music industry as in they do it for the music not the money and fame. This album is simple but effective as it grabs the audience attention with its bright colours and mysterious surroundings it makes us curuious to what the album will be like. The black clours and strange sky fits in

perfectly with the type of music they play rock but not heavy rock. It also fits with the kind of clothing and image they show as in they wear dark clothing and are free on their career path.
Mac Miller KIDS

Mac miller is a Pittsburgh rapper who career kick started when releasing his first signed Mixtape called Kids. This cover shows Mac as a real person and close to his fans. The album can be deconstructed easily the main title is in different colours and takes influence from the film kids which Mac based the album on. It stands for kicking incredibly dope shit referring to his music and casual drug use. The boom box represents how he is old school style hip-hop. With him being in the photo shows the artists face which is vital for a debut album his style is new generation hip-hop and his pulled up socks is in reference to the beastie boys who were big influences on him. Essay: Creativity is an essential process in media coursework; to what extent would you agree with this statement. Refer to examples from your class notes in reference to your advanced portfolio

Creativity is an essential process in media coursework because for creating a original music video with the same principles of mainstream music videos is difficult. Trying to create something unique but has to have the same concepts of mainstream music. Have the creativity to get a song either well known of completely unknown and then think of a complety original idea is a hard task. Being creative doesnt mean having to create a entirely new concept it just means possibly changing an idea or reinventing something with a new twist. In media creativity is essential wither it be making a music video story boarding or generating ideas. For example at the beginning we chose our song which was Chelsea dagger for this we felt it was a party song almost youthfulness and revolt idea. From the outset we thought we would think of things to do with youthfulness revolt and having fun so we decided how society wants us to be the norm and teenagers are seen as a way of breaking out and being different. So for our idea we had chosen a derelict building with two sides the soldiers who represent the structure of society and on the other side hooded people with guy fawkes masks the idea means they would battle it out for a girl who represents power. This would involve lots of smoke grenades shots of things being broken and physical violence. Part of this creative process was to create storyboards and timelines and treatments this made us think out carefully every shot we want in our video. The kind of mise scene and what characters costumes. Throughout the process we also had to study the creativity of album covers understanding these album covers was vital in understanding how to make our video and album cover unique but easy to relate to. Creativity has lots of definitions but I think these sums up creativity and how I will define creativity and use in advancing in my portfolio and throughout this music video process. reativity is a mental and social process involving the discovery of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. Creativity is fueled by the process of either conscious or unconscious insight he ability to create By William Barlow