INTRODUCTION

Crunchie is a brand of chocolate bar with a "honeycombed"

sugar centre. It is made by Cadbury UK and was originally

launched by J. S. Fry & Sons .

SWITERLAND

SPOKEN LANGUAGES

JOINT VENTURE

MARKET SHARE OF LINDT&SPRUNGLI

Company's profile identifies 26 market shares and 60 brands for Lindt & Sprngli among the 27 countries and 114 product markets

covered by the FFT(Fast Fourier Transform) Lindt & Sprungli, the

Switzerland-based chocolate manufacturer, has seen organic growth of 7.3% in local currency terms in 2010, resulting in substantial market share gains in practically all countries and segments

TRADING MARGIN OF LINDT&SPRUNGLI

SALE THROUGH OUT THE COUNTRY

DEMAND FOR CHOCOLATE

Nutrition information

NUTRITION INFORMATION
Average Values (UK) Energy (kJ) Energy (kCal) Protein Carbohydrate Fat 1940 465 4.0 g 69.5 g 18.9 g

Per 100 g
775 185

Per Bar 40 g

1.6 g 27.8 g 7.6 g

STRENGTH
A superb honeycomb bar
Crunchy Tasty and delicious Unique flavour Moreish Truly scrumptious experience

WEAKNESS
High calorie Sticky

Not good for dieters

Very sweet may be too sweet for some one Food products have a limited shelf life

OPPURNITIES
The chocolate market has seen one of the greatest increases in the recent times (almost @ 30%) There is a lot of potential for growth and a huge population who do not eat chocolates even today that can be converted as new users. They can export the products by increasing Quality and range to the small countries. Increase personal relation in villages also

THREATS
Public purchase generally branded chocolates and local manufacturers are ignored Highly qualified employees in big brands. Huge investments on advertisement by other brands.

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