STUDY OF PEPSI S BEVERAGE INDUSTRY IN INDIA

INTRODUCTION
Pepsi is a carbonated soft drink produced andmanufactured by PepsiCo. The drink was first made in the1890s by pharmacist Caleb Bradham in New Bern, NorthCarolina. The brand was trademarked on June 16, 1903.There have been many Pepsi variants produced over theyears since 1898

 In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rentedwarehouse. That year, Bradham sold 7,968gallons of syrup. The next year, Pepsi was soldin six-ounce bottles, and sales increased to19,848 gallons. In 1926, Pepsi received its firstlogo redesign since the original design of 1905

Current Position
PepsiCo is the second largest food and beverage company in theworld. It manufactures markets and sells a variety of salty, sweet and grain-based snacks, carbonated and non-carbonated beverages PepsiCo seeks toachieve growth and long-term value in its operational activities by creatingcompetitive advantages through new product innovationIn 2006, PepsiCo acquired Izze Beverage Company Naked Juice andStacys Pita Chip Company in the US, Star Foods in Poland, and Bluebird Foodsin New Zealand. It has expanded its presence in the non carbonated drinks aswell as snacksThe companys volume grew by 5.5% in 2006 compared with 2005 In2007, the company plans to expand its market share through furtheracquisition and joint ventures.In 2009, company has its revenue upto 43.2 Billion US$ and its netincome was 8.04 Billion US$.

PEPSI & ITS INDUSTRIES

FOOD SEGMENT Aliva

Kurkure
Frito lays cheetos

 BEVERAGE SEGMENT
Pepsi Mirinda 7up Pepsi maxx Aquafina Slice Nimbooz tropicana

SWOT Analysis of PepsiCo

Strengths Company Image Quality Conscious

Good Relation with Franchise

Market Share Large No. of diversity businesses Sponsorships

Weekness
Decline in taste Political Franchises Short term Approach Weak Distribution Low Consumer Knowledge Lack of Soft Drink Financial Downfall