INTRODUCTION TO LG

LG Electronics India Pvt. Ltd., a subsidiary of LG Electronics, SOUTH KOREA. It was established in january1997. LG Indian operations started manufacturing LCD TV, GSM Phones, Color Televisions, Air Conditioners, Refrigerators, Microwave Ovens and Color Monitors. Most preferred brand today.

Targeting and products

LG has targeted the market on the basis of the product that they are offering to the customer. They are targeting - Upper class segment - Upper end Target audience are those consumers who want quality product as the best.

4ps of L.G

Introduction to Godrej
Godrej is established in 1899 Godrej Consumer Products was formed as a result of the demerger of Godrej Soaps Limited. Godrej Soaps renamed Godrej Industries Limited.

Target and products

They are targeting - Rural India.

With minimum prices and good quality.

4ps marketing of Godrej

product: select the tangible and intangible benefits of the product; price: determine an appropriate product pricing structure; promotion: create awareness of the product among the target audience; place: make the product available to the customer.

Customer Preference Brand

Customer Preference Brand Videocon 16% LG 35% Samsung 22% Godrej 27%

Customer Preference Brand

27%

16%
videocon
LG Samsung Godrej

22%

35%

Competitive Analysis
Market Share

25% 9%

26% LG Videocon 17% 23%

Samsung godrej
Others