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    Campaigns target groups of customers to create awareness and brand image through new product launches, while trade promotions target individual customers. Trade promotions are used to retain customers through customized promotions that vary for each customer. The goal of campaigns is awareness, while the goal of trade promotions is customer retention through individualized incentives.

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    Campaigns target groups of customers to create awareness and brand image through new product launches, while trade promotions target individual customers. Trade promotions are used to retain customers through customized promotions that vary for each customer. The goal of campaigns is awareness, while the goal of trade promotions is customer retention through individualized incentives.

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    12 views1 page

    CRM Questions

    Uploaded by

    monica_cisternas_2
    Campaigns target groups of customers to create awareness and brand image through new product launches, while trade promotions target individual customers. Trade promotions are used to retain customers through customized promotions that vary for each customer. The goal of campaigns is awareness, while the goal of trade promotions is customer retention through individualized incentives.

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    Attribution Non-Commercial (BY-NC)
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    CRM Questions

    What is the difference between campaign and trade promotion? Campaign will be always aimed at the group of customers to create awareness, brand image, new product launch.etc. Trade promotion will be always aimed at a single customer. To retain the customer trade promotions will be carried out. Trade promotion will vary from customer to customer

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