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Adani Sales
Adani Sales
Adani Sales
-Satheesh -Sanajy
Battacharjee Roll 12
STRENGHTHS Reasonable market share Growth in TV industry Good Distribution Channel Strong in BWTV Sales Growing Demand for CTV OPPORTUNITIES Demand for BWTV BWTV demand to stay on short term basis. Emerging demand of CTV Good retailer network.
WEAKNESS Declining Sales of BWTV Poor Penetration in CTV Small Market share for CTV Strained on Working Capital
THREAT Entry of New major Players in CTV Switch of Indian Consumers to CTV. Lesser Market Share in CTV Lesser Direct Retailers.
Market Positioning
Market Targeting
Sales Profile: Till 199551% CTVs; 49% BWTVs 1996-1998: 40% CTVs ; 60% BWTVs Estimated based on Industry Averages 1999: 70% CTVs, 30% BWTVs 1. Define Market bases based on the Product i.e. CTVs and BWTVs
Market Segmentation
Corporate Level
Targets On CTVS & BWTV S Separately Based On An Ansoff Matrix. Target Aggressive Marketing Plan On CTVs
Growth
At Field level
Develop Distribution Channel Of CTV.