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    Green marketing has become popular as consumers have become more concerned about the environment. The development of green marketing allows companies to market some products as environmentally friendly while ignoring the environmental impact of others. As consumer concern for the environment has grown, businesses have increased targeting green consumers. This paper will explore the opportunities of green marketing in India, why companies are adopting it, and that green marketing is expected to continue growing in demand.

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    Green marketing has become popular as consumers have become more concerned about the environment. The development of green marketing allows companies to market some products as environmentally friendly while ignoring the environmental impact of others. As consumer concern for the environment has grown, businesses have increased targeting green consumers. This paper will explore the opportunities of green marketing in India, why companies are adopting it, and that green marketing is expected to continue growing in demand.

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    Attribution Non-Commercial (BY-NC)
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    12 views1 page

    Green Abstract

    Uploaded by

    anandashankara
    Green marketing has become popular as consumers have become more concerned about the environment. The development of green marketing allows companies to market some products as environmentally friendly while ignoring the environmental impact of others. As consumer concern for the environment has grown, businesses have increased targeting green consumers. This paper will explore the opportunities of green marketing in India, why companies are adopting it, and that green marketing is expected to continue growing in demand.

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    * Dr. T. Krishna Rao &** Mr.

    Ananda Shankara N

    GREEN MARKETING: NEW HOPES

    Abstract

    Green revolution, going green, environmental protection, sustainable life style, sustainable development, protecting our earth and many more has become a natural phenomenon in our everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. The development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment. This paper explores the opportunities businesses have with green marketing and also examines the present trends of green marketing in India, reason why companies are adopting it, future of green marketing and concludes that green marketing will continuously grow in demand.

    Key Words: - organic marketing, green-friendliness, co-brand, green consumers, environmentally safe.

    *Principal ,Revana Siddeshwara Institute of Technology Bangalore, Email:principal@srsect.edu.in, Phone: 8028477384 ** Lecturer ,Department of M.B.A.Revana Siddeshwara Institute of Technology Bangalore, Email:anandashankara@gmail.com, Phone: 9900000130

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