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    Survey Form A

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    mavinkai
    1. The document is a newspaper market survey questionnaire that asks respondents for demographic information like name, age, income, and address. 2. It then asks about newspaper preferences, asking which English newspapers they subscribe to and which they consider the top three, as well as reasons for preferences like price, content, display, supplements, and reliability. 3. Finally, it asks about alternative news sources, how those sources have affected newspaper reading, and how the respondent would improve their favorite newspaper if they were the editor.

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    Survey Form A

    Uploaded by

    mavinkai
    7 views2 pages
    1. The document is a newspaper market survey questionnaire that asks respondents for demographic information like name, age, income, and address. 2. It then asks about newspaper preferences, asking which English newspapers they subscribe to and which they consider the top three, as well as reasons for preferences like price, content, display, supplements, and reliability. 3. Finally, it asks about alternative news sources, how those sources have affected newspaper reading, and how the respondent would improve their favorite newspaper if they were the editor.

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    1. The document is a newspaper market survey questionnaire that asks respondents for demographic information like name, age, income, and address. 2. It then asks about newspaper preferences, asking which English newspapers they subscribe to and which they consider the top three, as well as reasons for preferences like price, content, display, supplements, and reliability. 3. Finally, it asks about alternative news sources, how those sources have affected newspaper reading, and how the respondent would improve their favorite newspaper if they were the editor.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    7 views2 pages

    Survey Form A

    Uploaded by

    mavinkai
    1. The document is a newspaper market survey questionnaire that asks respondents for demographic information like name, age, income, and address. 2. It then asks about newspaper preferences, asking which English newspapers they subscribe to and which they consider the top three, as well as reasons for preferences like price, content, display, supplements, and reliability. 3. Finally, it asks about alternative news sources, how those sources have affected newspaper reading, and how the respondent would improve their favorite newspaper if they were the editor.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 2

    1 Newspaper Market Survey

    Newspaper Market Survey Questionnaire


    About you:
    Name: Age / Year of Birth: Income Bracket (per annum): More than Rs. 8,00,000/Rs. 3,00,001 8,00,000 Rs. 1,50,001 3,00,000 Less than Rs. 1,50,000 PIN: Sex: Male Female

    Address:

    Preferences:
    Which English newspapers do you subscribe to? Which do you feel are the three best English newspapers? 1. 2. 3.

    Reason for Preference:


    You think these are the best newspapers because of? Paper 1 a. The Price b. Favourite content or section Paper 2 Paper 3

    c. Attractive display

    d. Favourite Supplement/ Addon

    e. Reliable content Quality

    2 Newspaper Market Survey

    f.

    Some other reason/s?

    1. Competition:
    Do you prefer any other source of news and information? (Tick where applicable) Medium Internet Radio Television Other Sources Why?

    Have these alternate sources affected your newspaper reading? If so, how and why?

    Room for Improvement:


    If you were the editor of .. <your favourite newspaper> how would you go about making it the most-preferred information source?

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