Consumer behaviour: T h e t e r m c o n s u m e r b e h a v i o r m a y b e d e f i n e d a s t h e b e h a v i o r t h a t consumer displays in searching for purchasing, using, evaluating, producing, services and ideas which they

expect will satisfy their needs. In other words, It is a study of physiological, social, physical, behaviors of all potential customer as they become aware of evaluation, purchase and consumption and tell other about products and services The study of consumer behavior is the study of how individuals make divisions to spend their resources like money, energy, time, etc. on consumption of products. Objectives of the study: To study the evaluation of television with particular reference to India. To ascertain the attributer which influenced the customers in selecting a particular television services provider. To study the consumers satisfaction towards different television service providers in that city. To assess the problems faced by the television users in city. To offer valuable suggestions to improve the services of television in city.