We have a problem!

The young people are loosing their cultural identity. This is shown by a decline in the interest in traditional handicrafts, costumes and music.

WHY are we loosing our cultural identity?

Its not COOL to listen to Folk music!

No financial support!

Are not a lot of jobs opportunities for folk musicians!

Industrialization!

Very few role models

Social Enterprise
Objectives: To train and develop young people passionate about folk music & traditions

Create a Cultural Center of Folk Traditions where we will develop 3 sections:

A. The Band (music, dance) - Participating to weddings and other events; - Creating their own events as festivals, contests, fairs, youth exchanges; - Developing their skills continuously through trainings, artists exchanges etc.

B. The online store agreements with local, national & international partners as professional schools, traditional associations; in order to intermediate the sells between manufacturers of traditional objects and final clients;

C. Folk clothing production facility producing for singers, elderly, houses of cultures etc.

HOW can we make young people interested in folk music?

Commercial campaign
Objective: To change the perception (that the folk music is not cool) of young people

Insert in repertoire one folk song Create a spot with some super-stars wearing folk clothes Using social media to promote the message Fashion presentation with folk costumes Convincing the Minister of Education to include in the music classes or other classes (entrepreneurship, history etc.) 8 hours/semester of cultural identity issues