Scribd Logo
Upload

Welcome to Scribd!

  • A Project On Aswini

    Uploaded by

    nikitambre_176389759
    235 views10 pages
    This document discusses Dhathri Hair Oil produced by the Dhathri Group. It provides details about the company and product. Dhathri Hair Oil has many benefits such as preventing hair loss, dandruff, and premature graying while promoting hair growth. It keeps the scalp cool and helps ensure sound sleep. The oil protects hair from external damage and acts as a conditioner to keep hair soft. While hair oil has advantages, it also has disadvantages like not being commonly used outside of South Asia and potentially allowing fungus growth in excess. The document outlines rural marketing strategies and competitive pricing approach for Dhathri Hair Oil.

    Original Description:

    Original Title

    A Project on Aswini

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses Dhathri Hair Oil produced by the Dhathri Group. It provides details about the company and product. Dhathri Hair Oil has many benefits such as preventing hair loss, dandruff, and premature graying while promoting hair growth. It keeps the scalp cool and helps ensure sound sleep. The oil protects hair from external damage and acts as a conditioner to keep hair soft. While hair oil has advantages, it also has disadvantages like not being commonly used outside of South Asia and potentially allowing fungus growth in excess. The document outlines rural marketing strategies and competitive pricing approach for Dhathri Hair Oil.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    235 views10 pages

    A Project On Aswini

    Uploaded by

    nikitambre_176389759
    This document discusses Dhathri Hair Oil produced by the Dhathri Group. It provides details about the company and product. Dhathri Hair Oil has many benefits such as preventing hair loss, dandruff, and premature graying while promoting hair growth. It keeps the scalp cool and helps ensure sound sleep. The oil protects hair from external damage and acts as a conditioner to keep hair soft. While hair oil has advantages, it also has disadvantages like not being commonly used outside of South Asia and potentially allowing fungus growth in excess. The document outlines rural marketing strategies and competitive pricing approach for Dhathri Hair Oil.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    NAME

    : SUBRAMANIAN HEMAMALINE

    ROLL NO : 54 SUB : MARKETING MANAGEMENT

    PRODUCT NAME : DHATHRI HAIR OIL

    The Dhathri Group is a leading consumer products and wellness service provider in the Ayurveda segment in Kerala. Hailing from an ancient tradition of Ayurveda, Dhathri is known for the authenticity of the products and services. Dhathri has created a strong brand presence in the hair care, skin care, general health care, slimming products and wellness services stream.

    USEFULNESS
    The benefits of using the hair oil are many:

    Checks hair loss Controls and prevents dandruff Promotes hair growth Keeps the scalp cool Reduces headache Prevents premature graying of hair Ensures sound sleep

    ADVANTAGES
    The oil absorbed in the hair prevents other harmful

    substances like chemicals, dust, pollution, detergents, shampoos, colours etc from going in to the hair. Therefore it indirectly protects the hair from damage done by these external factors. Well oiled hair during the play of colors in Holi festival, during going out and getting wet in a monsoon picnic with friends is protective from the acidic rain water. Oil acts as a conditioner it keeps the hair and skin soft. It acts as a moisturizer.

    Disadvantages
    All over the world apart form India and the sub

    continent or surrounding countries - no one uses hair oil. Oil applied to a hair less area cannot grow hair. A thick film of oil applied can allow fungus to grow under the oil layer over the skin. Excess oil can attract dust ,dirt, pollution to come and settle on the hair becoming a source of damage.

    RURAL MARKETING STRATEGY

    Market Research for better understanding of consumer behaviour . Coverage of unconventional channels like Radio, Local TV channels, Locally circulated publications, etc . Point of purchase promotions . Wall paintings, pamphlets and other rural promotions.

    MARKETING STRATEGIES
    CompetitivePricing Strategy Most of our brands are in economy segment and competitively priced.

    DEFINITE USP FOR EACH & EVERY PRODUCT DHATHRI HAIR

    OIL

    Cures Hair fall and controls Dandruff

    CONCLUSION

    SUBMITTED TO PROF RAJASHREE MAM

    You might also like