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    Submitted By:-Krunal Patel R.NO:-10052341030 (MM)

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    Aditypatel451_548818
    The document discusses key considerations for developing an effective media plan, including target audiences, sales geography, timing, and duration of advertising. It notes that media planners must assess opportunities to reach the target audience and address discrepancies in research terminology. Sales differences between geographic areas should influence where and how much is spent on advertising in each market. Timing is important to expose consumers when they are most receptive. The duration of a campaign depends on the budget, consumer usage cycles, and competitive strategies.

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    Submitted By:-Krunal Patel R.NO:-10052341030 (MM)

    Uploaded by

    Aditypatel451_548818
    5 views9 pages
    The document discusses key considerations for developing an effective media plan, including target audiences, sales geography, timing, and duration of advertising. It notes that media planners must assess opportunities to reach the target audience and address discrepancies in research terminology. Sales differences between geographic areas should influence where and how much is spent on advertising in each market. Timing is important to expose consumers when they are most receptive. The duration of a campaign depends on the budget, consumer usage cycles, and competitive strategies.

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    The document discusses key considerations for developing an effective media plan, including target audiences, sales geography, timing, and duration of advertising. It notes that media planners must assess opportunities to reach the target audience and address discrepancies in research terminology. Sales differences between geographic areas should influence where and how much is spent on advertising in each market. Timing is important to expose consumers when they are most receptive. The duration of a campaign depends on the budget, consumer usage cycles, and competitive strategies.

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    Attribution Non-Commercial (BY-NC)
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    5 views9 pages

    Submitted By:-Krunal Patel R.NO:-10052341030 (MM)

    Uploaded by

    Aditypatel451_548818
    The document discusses key considerations for developing an effective media plan, including target audiences, sales geography, timing, and duration of advertising. It notes that media planners must assess opportunities to reach the target audience and address discrepancies in research terminology. Sales differences between geographic areas should influence where and how much is spent on advertising in each market. Timing is important to expose consumers when they are most receptive. The duration of a campaign depends on the budget, consumer usage cycles, and competitive strategies.

    Copyright:

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    Submitted By:Krunal patel R.

    NO:-10052341030(MM)

    INTRODUCTION

    Each media plan has a series of objectives that supports some basic goals that can be mate only if the advertisers implements a strategic plan of action. the basic goals that direct media strategy typically focus on whom to advertise to which geographic areas to cover when to advertise what the duration of the campaign should be and what the size or length of the ad should be. However, they are still directly connected to the over all advertising objectives.

    FINDING TARGET AUDIENCES IN MEDIA OPPORTUNITIES

    Two major challenges face media planners: 1. Assessing the media for target audience opportunities. 2. Discrepancies between the language of internal strategic research and external media research and the lake of reliable audience research for new media.

    . company research can provide profile of


    the firms valued customers and precepts.

    . These profiles often contain description of


    peoples interest, activities and attitudinal concerns in all, a valuable insight into the target audience.

    SALES GEOGRAPHY
    Although companies may distribute goods and services in many states, sales are seldom consistent across all areas no matter how popular the brand. Sales differences affect which markets the advertiser runs the campaign in and how many dollars allocated to each geographic region. The media planner a system of evaluation is needed to distribute the advertising dollars accurately.

    TIMING
    The advertising is most effective when people are most respective to the product information. Exposing consumers to the ad that time is more easily said than done. Media planner might have to juggle a number of variables to make correct timing decision.

    DURATION: HOW LONG TO ADVERTISE?

    The selection of duration depends on a number of factors including schedules and the advertising budget consumer use cycles, and competitive strategic. Lets look at those factors now.

    Schedule And The Advertising Budget:If advertising allocations were unlimited most companies would advertise everyday. Not even the largest advertisers must on shorter schedules with stronger level of advertising.

    Consumer Use Cycles:-

    Continuity should match consumer use cycles essentially for products and services that demand high uses rates, such as soft drinks, toothpaste, candy and gum, fast-food restaurants, and movies. Competitive Advertising:-

    THANK U

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