IILM ACADEMY OF HIGHER LEARNING JAIPUR

STUDENTS NAME-NEERAJ NAGORI SIJO JOHN PGDM 12-14

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INTRODUCTION
TVS Motor Company Limited is the Fourth largest two-wheeler manufacturer in India. It is the flagship company of the TVS

Group employing over 40,000 people 15 with an estimated It

million

customers.

manufactures Motorcycle, Bikes, Scooters, rickshaws.

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Mopeds

and

Auto

HISTORY
TVS Motor follow its origins back to the entrepreneurial spirit of Trichur

Vengaram Sundaram Iyengar who

gave up lucrative careers in

the Indian Railways and in banking to

set up his own business. He began

with Madurai's first bus service in 1911 and founded T.V.Sundaram

Iyengar and Sons Limited. When he died in 1955 his sons took the company ahead with several forays in the automobile sector.
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MISSION
TVS are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmental friendly, personal transportation products

under the TVS brand, for customers in Asian markets and to provide fulfillment and prosperity for employees, dealers & suppliers.

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VISION
TVS Motor - Driven by the customer TVS Motor will be responsive to customer requirements consonant with its core competence and profitability. TVS Motor will provide total customer satisfaction by giving the customer the

right product, at the right price, at the

right time.

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MANUFACTURING EXCELLENCE
1. The Total Employee Involvement
2. Daily Work Management 3. The Inspiration Moment

4. The Total Quality Management

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STRENGTH OPPORTUNTIES

WEAKNESS THREATS

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COMPETITORS
1. Hero Motocorp 2. Honda 3. Bajaj

4. Yamaha
5. Suzuki

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BRAND AMBASSADOR

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BRAND AMBASSADOR

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BRAND AMBASSADOR

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PRODUCTS

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1.Sales Executive
2.Area Manager 3.Territory Manager 4.SAP FICO Consultant 5.Assistant Manager 6.Brand/Product Manager 7.Network Manager
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