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  • CRM in Management Schools - Rahul

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    Ishan Kapoor
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    The document discusses customer relationship management (CRM) in management schools from the perspective of a student. It outlines student expectations including proximity to hometown, location near industries or companies, infrastructure, brand name, clean environment, effective teaching methods, individual guidance, and placement support. Students also expect innovative teaching techniques from faculty, guidance to develop strengths, and access to quality books and facilities. The CRM implementation plan involves analyzing the education service scenario, defining objectives to build relationships with students, redesigning academic operations to be student-centric, selecting and customizing technology solutions, implementing changes, and measuring outcomes.

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    Crm in Management Schools_rahul

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    The document discusses customer relationship management (CRM) in management schools from the perspective of a student. It outlines student expectations including proximity to hometown, location near industries or companies, infrastructure, brand name, clean environment, effective teaching methods, individual guidance, and placement support. Students also expect innovative teaching techniques from faculty, guidance to develop strengths, and access to quality books and facilities. The CRM implementation plan involves analyzing the education service scenario, defining objectives to build relationships with students, redesigning academic operations to be student-centric, selecting and customizing technology solutions, implementing changes, and measuring outcomes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    23 views4 pages

    CRM in Management Schools - Rahul

    Uploaded by

    Ishan Kapoor
    The document discusses customer relationship management (CRM) in management schools from the perspective of a student. It outlines student expectations including proximity to hometown, location near industries or companies, infrastructure, brand name, clean environment, effective teaching methods, individual guidance, and placement support. Students also expect innovative teaching techniques from faculty, guidance to develop strengths, and access to quality books and facilities. The CRM implementation plan involves analyzing the education service scenario, defining objectives to build relationships with students, redesigning academic operations to be student-centric, selecting and customizing technology solutions, implementing changes, and measuring outcomes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 4

    CRM

    ASSIGNMENT-1

    CRM IN MANAGEMENT SCHOOLS

    Submitted to:

    Submitted By:

    Prof. PRAKASH CUIM, Kengeri

    ISHAN KAPOOR 1120309

    Student (Customer) Expectations: Geographic proximity to hometown Location (Industrial places or near big companies) Accessibility and connectivity Brand name Clean and healthy learning environment Good teaching methodology Individual guidance and support Placements!!!

    Student expectation from faculty: - Innovative and effective teaching techniques - Ability to make students learn and grow understanding - Support students initiatives and encourage as well as help with innovative projects done by students - To be able to guide students to find their inner strengths Students expectations from Suppliers to B-schools: - Good quality books - Comfortable seating - Availability of good food and canteen services

    CRM Implementation plan: Scenario analysis Education service Student/customer Purpose and Objective Define & build sustainable and productive relationship with students Planning Organizational Specializations structure in education Serice business metrics Marketing Focus Technology enablers Other B-schools

    Process design- customer centric Current process/ lecture methods Redesign student centric process, academic operations

    Technology and Vendor selection Solution Development Customize specific processes Implementation Documentation Measurement Internal marketing, Use Documentation Technology user training

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