Project Report on Advertising Agency

Advertising creative
Some of the most successful advertisement creative produced by various adagencies in India are shown below.76

Project Report on Advertising Agency

Conclusion
In todays world which is fast moving & dynamic, peoples wants, need and desires are changing; its very important to know them and give them what they want.This is the main objective of advertising where ad agency plays major role in marketr e s e a r c h , m a k i n g o f c r e a t i v e , l a u n c h i n g i t i n t h e mar ket, taking the feedback o f consumer and making any prod uct famo us and acceptable a mo ng consumer s. Ad a g e n c i e s a r e p l a y i n g a n i m p o r t a n t r o l e i n s h a p i n g p r e s e n t a n d f u t u r e o f n o t j u s t selected brand but of entire company.There is no one -sure-fire -- best way to advertise your product or service. It is important to explore the various advertising media and select those which will moste f f e c t i v e l y c o n v e y y o u r m e s s a g e t o y o u r c u s t o m e r s i n a c o s t - e f f i c i e n t m a n n e r . Always remember, advertising is an investment in the future of your business.77

Project Report on Advertising Agency

Bibliography & Webliograpy

Books

ADVERTISING MANAGEMENT Concepts and Cases by Manendra Mohan

Advertising Management by B. S. Rathor

OGILVY ON ADVERTISING by David Ogilvy

4 Ps Business & Marketing

Economic Times

Websites

www.magindia.com

www.ogilvyindia.com

www.agencyfaqs.com

www.adage.com

http://en.wikipedia.org/wiki

www.aaaindia.org78