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  • Presented by Lauren Hall: The Phenomenon of Celebrity Death Hoaxes On Twitter

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    Lauren Hall
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    The document discusses the phenomenon of false celebrity death reports, or "#RIP hoaxes", on Twitter. It provides an example of a hoax reporting Nelson Mandela's death in 2011. Typically, these hoaxes follow a pattern: 1) a rumor is created in a tweet using #RIP, 2) the tweet gains popularity as people retweet it, 3) it starts trending, 4) criticism of the hoax begins. When media reports the hoax as real, it shows the problem of relying solely on social media for news. Motives for these hoaxes include manipulating social power, preying on fans' emotions, humor, and generating social interaction.

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    The document discusses the phenomenon of false celebrity death reports, or "#RIP hoaxes", on Twitter. It provides an example of a hoax reporting Nelson Mandela's death in 2011. Typically, these hoaxes follow a pattern: 1) a rumor is created in a tweet using #RIP, 2) the tweet gains popularity as people retweet it, 3) it starts trending, 4) criticism of the hoax begins. When media reports the hoax as real, it shows the problem of relying solely on social media for news. Motives for these hoaxes include manipulating social power, preying on fans' emotions, humor, and generating social interaction.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    550 views20 pages

    Presented by Lauren Hall: The Phenomenon of Celebrity Death Hoaxes On Twitter

    Uploaded by

    Lauren Hall
    The document discusses the phenomenon of false celebrity death reports, or "#RIP hoaxes", on Twitter. It provides an example of a hoax reporting Nelson Mandela's death in 2011. Typically, these hoaxes follow a pattern: 1) a rumor is created in a tweet using #RIP, 2) the tweet gains popularity as people retweet it, 3) it starts trending, 4) criticism of the hoax begins. When media reports the hoax as real, it shows the problem of relying solely on social media for news. Motives for these hoaxes include manipulating social power, preying on fans' emotions, humor, and generating social interaction.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 20

    The phenomenon of celebrity death hoaxes on Twitter

    Presented by Lauren Hall

    What is #RIP?

    #RIP Hoax
    using #RIP in a deceitful way false death reports famous world figure or celebrity

    Example

    Example

    RIP Nelson Mandela! You were a LEGEND, a FATHER and most of all our LEADER! God rest your soul Amen 15.01.2011

    Analyzing #RIP Hoax

    2. significant

    tweet quickly gains popularity

    1. creation of
    the rumor

    number of people retweeting or quoting

    3. maximum
    number of relevant tweetstrendin g occurs

    4. tweet
    criticism

    A Closer Look:
    Nelson Mandela Twitter Death Hoax

    A Closer Look:
    Nelson Mandela Twitter Death Hoax

    1. BBMs begin 1. First tweet

    1. Gains popularity
    1. Trends 1. Dies down 1. Criticism begins

    Criticism and Fan Backlash

    many do not find death hoaxes funny! responders fight back popularity is gained through retweets

    When the Media Steps In


    DON'T RELY ON SOCIAL NETWORKING AS YOUR ONLY NEWS SOURCE."

    Twitter allows liars to creatively manipulate a sense of power over tens or hundreds of thousands of followers.

    Bill Cosby has died multiple times since 2010.

    Its a Twitter parlor game.

    When the Media is the Problem

    When the Media is the Problem

    When the Media is the Problem

    What if Fox News is a persons only news source? Would they have taken this as a truthful message?

    (Tweet) "On set in Montreal. Alive and well. :-)"

    "To the people behind the foolishness, I'm not sure you see how upsetting this is."

    @marksplaceuk: "Wish people would investigate further before falling for these twitter death hoaxes. EDDIE MURPHY IS NOT DEAD!!

    @bammitsGABI "That horrible moment when 'adam sandler dead' comes up in your news search & gives you a heart attack only to find out it's a lie

    @kevincjohnson "Bill Cosby is alive. Stop with the death hoaxing. It's not even funny.

    RIP Justin Bieber? I know hes really inspiring, thanks.

    RIP Justin Bieber? Yes! Justin is a really inspiring person! Thank you for complementing him, its much appreciated! :)

    OMG! when I saw the trending topic RIP Adele my heart dropped. But it means Really Inspiring Person

    Motives behind #RIP Hoax


    Manipulation of Social Power

    Fans emotional attachments to celebrities and public figures

    Humor/Practical Joking

    Social Interaction

    Why #RIP Hoax is Successful

    Unusual or dangerous topic

    Internet provides platform for breaking news

    Social Interaction

    What Now?

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