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Tm Vi t Group
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Richard Steele
2

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i i g th trn i g g tin g p n hn Th tng 18 t ng kho g ron t H n g ng y , ng 565 ik t ri inte tn u r ne i v t o

1990: 6 nm ph tri n 1 t t m Nay: 1 i. 8 thn g v c c n 15 h gi ch t o.

800.000

cu n sch c in/nm

Lu l ng thng tin di chuy n trn Internet tng 30%/thng: Tng g p i sau 100 ngy g ny tun o i gi , S M mm i Nh ng nm 60: s n ph ra 3 ey t, Disn Cc ng b chi v i 5 ph C n m ts con ci 45 pht/ ngy tung ra nm i ph Nay: 6 pht/ngy.

V kh c nh tranh m nh nh t l:

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Peter Senge
7

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1000

900

800
J.F.Kennedy Trung binh SVVN

700

600

500

400

300

200

100

John Frank Kennedy

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S trang * S ch S pht

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750
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10

AVERAGE SPEED:250WPM

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11

G m 7 b c:

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12

C u trc

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13

Nguyn nhn

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c 1 no

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14

Quan ni m sai l ch

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15

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17

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Chuy n ng c a m t

24

Fixations(0.25-1.5 s)

Eye movement

Visual wandering Back skipping Fixations regression

Eye movement

words Fixations Fixations Fixations Fixations Fixations

Eye movement

words

25

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28

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29

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32

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33

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34

Ai T i sao Ci g Khi no
35

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36

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38

Phng php Ba tr ng i m

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39

Fixations(0.25-1.5 s)

Eye movement

Visual wandering Back skipping Fixations regression

Eye movement

words Fixations Fixations Fixations Fixations Fixations

Eye movement

words

40

K thu t h tr tr c quan

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41

i n tho i di ng, n m tay, pho hoa,

qu i, cnh ng, s d u dng, th i gian,

bng hoa, ci tha, m , tuylip Nam Phi,

Tri t, kho ng cch, ci n i, ci loa,

ci knh, s a, m, nh a, bo g m, ci di u,

ngha, ci bn, ci m, c-v t, m m tm, gi n d i

42

43

Hyperscan

44

Hyperscan

45

Slalom

46

L t trang

47

 c thnh cng

c c c
48

i u ki n u tin v cu i cng thnh m t thin ti

l

tnh yu s
Goethe

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49

THANK YOU FOR YOUR COOPERATION!!!

50