Communication Mix

Mini Project Report

Submitted to Asst. prof Gopala Krishna AITAM Tekkali. Submitted by T. Vinay kumar 11A51Eoo52 II sem, MBA AITAM, Tekkali.

What is Communication Mix

Communication Mix is aimed at not only creating awareness about the product/service but also at persuading the customer to use and experience it.
Communication Mix is also called as Promotion Mix

Communication Mix

 The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives.
Definitions: Advertising - Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Personal selling - Personal presentation by the firms sales force for the purpose of making sales and building customer relationships. Sales promotion - Short-term incentives to encourage the purchase or sale of a product or service.

 Public relations - Building good relationships with the companys various publics by obtaining favorable publicity, building up a good "corporate image", and handling or heading off unfavorable rumors, stories, and events. Direct marketing - Direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships

 Sponsorship Sponsorship is about providing money to an event, inturn the product or company is acknowledged for doing so. For example the Bejing Olympics in 2008 will partly be sponsored by Panasonic. Sponsorship helps the company improve its image and public relations within the market Viral Marketing Viral marketing occurs when consumers pass on or recommend your product/company/website to others. This could be via email, or bulletin boards or word of mouth.

THANK YOU