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    Ashar Idrees Fazil
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    This document analyzes consumer behavior regarding "Click" biscuits in Pakistan. It summarizes the ingredients and nutritional information of Click biscuits and describes the research problem, methodology, and sample profile. The research analyzed consumers' familiarity with and opinions of Click biscuits through a survey. It found that most consumers are familiar with Click biscuits but only some have tried them. Of those who tried them, most liked the taste but thought the packaging could be improved. In conclusion, while most consumers like Click biscuits, there is room for growth and competition presents a threat.

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    This document analyzes consumer behavior regarding "Click" biscuits in Pakistan. It summarizes the ingredients and nutritional information of Click biscuits and describes the research problem, methodology, and sample profile. The research analyzed consumers' familiarity with and opinions of Click biscuits through a survey. It found that most consumers are familiar with Click biscuits but only some have tried them. Of those who tried them, most liked the taste but thought the packaging could be improved. In conclusion, while most consumers like Click biscuits, there is room for growth and competition presents a threat.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    13 views15 pages

    Consumer Behavior Analysis For

    Uploaded by

    Ashar Idrees Fazil
    This document analyzes consumer behavior regarding "Click" biscuits in Pakistan. It summarizes the ingredients and nutritional information of Click biscuits and describes the research problem, methodology, and sample profile. The research analyzed consumers' familiarity with and opinions of Click biscuits through a survey. It found that most consumers are familiar with Click biscuits but only some have tried them. Of those who tried them, most liked the taste but thought the packaging could be improved. In conclusion, while most consumers like Click biscuits, there is room for growth and competition presents a threat.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 15

    CONSUMER BEHAVIOR ANALYSIS FOR

    MAJOR BISCUIT MANUFACTURERS IN PAKISTAN

    Continental Biscuits Limited

    Wheat Flour, Hydrogenated Vegetable Oil, Sugar, Invert Syrup, Cummin Seeds, Whey Powder, Fresh Eggs, Salt, Leavening agents, Synthetic Flavors (Mixture of both Natural & Artificial flavoring compounds).

    Ingredi ents
    Serving Size: 4 .

    Nutritional Information
    Energy (K Cal) Proteins (gms) Carbohydrates (gms) Packaging Information Per Serving18gms 85.25 1.03 12.34 Per Serving100gms 473.6 5.7 68.6

    Family Pack 124

    Half Roll Ticky Pack

    Weight (gms)

    77

    18

    RESEARCH PROBLEM

    What is the opinion of consumers regarding Click biscuit?

    Data Collection Method


    Primary Sources Secondary Sources

    Methodology

    Limitations

    Sample Profile
    The sample profile is selected from 50 respondents; few are ignored due to irrelevant information provided by the respondents

    Research Analysis

    Do you like to eat biscuits?

    Have you ever heard about Click biscuits?

    If yes, have you ever tried it?

    If yes, how did you find its taste?

    How would you rate its packaging?

    Did you like Click?

    Summary
    From the total only few did not like to eat biscuits at all, but it can be observed that most of the consumers are fond of biscuits regardless of gender, age and income. From the research analysis it is observed that more than 80% of the respondents do know about the biscuit CLICK From the responses it can be observed that more than 60% of respondents do had tried Click biscuits at least for once, but this percentage is still very low if marketers are targeting the mass market. As far as the packaging is concerned, manufactures tend to come up with new packaging time to time to attract more customers keeping in mind the old ones. Last but not the least, more than 60% of the respondents do like Click, but there is always a room for improvement along with the threat of new and rising competition.

    THANK YOU
    Presented to :
    Submitted by: Course Title:

    Ms. Duria Hasan & class


    Khushboo Saleem Maha Gul Consumer Behavior

    Institute of Business and Technology (BIZTEK)

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