MEANING

0F
ATTITUDE

HOW

MUCH DO YOU SEE OF AN ICEBERG?

Organizational Behavior

ONLY 10% OF ANY ICEBERG IS VISIBLE. THE REMAINING 90% IS BELOW SEA LEVEL.

Organizational Behavior

KNOWN TO OTHERS UNKNOWN TO OTHERS

BEHAVIOR
SEA LEVEL

VALUES STANDARDS JUDGMENTS

MOTIVES ETHICS - BELIEFS

ATTITUDE

Organizational Behavior

Evaluative statements or judgments concerning objects, people, or events. Three components of an attitude:

Affective Cognitive

The opinion or belief segment of an attitude

The emotional or feeling segment of an attitude An intention to behave in a certain way toward 6 someone or something

Organizational Behavior

Behavioral

Attitude

Cognitive Component The opinion or belief segment of an attitude. Affective Component The emotional or feeling segment of an attitude. Behavioral Component An intention to behave in a certain way towards someone or something.

Organizational Behavior

Attitude effect behaviour Attitudes are invisible Attitudes are acquired Attitudes are pervasive

ADJUSTMENT FUNCTION EGO DEFENSIVE FUNCTION VALUE EXPRESSIVE FUNCTION KNOWLEDGE FUNCTION

DIRECT PERSONAL EXPERIENCE ASSOCIATION SOCIAL LEARNING

1. 2. 3. 4. 5. 6.

PSYCHOLOGICAL FACTORS FAMILY FACTORS SOCIAL FACTORS ORGANISATIONAL FACTORS ECONOMIC FACTORS POLITICAL FACTORS

THURSTONE ATTITUDE SCALE LIKERTS SCALE OPINION SURVEY INTERVIEWS

Job satisfaction

Job involvement

Organisational commitment

Change Change Change Change

in in in in

ideas and beliefs feelings or emotions situation behaviour

1.Communication of additional information, 2.Approval and disapproval of a particular attitude , 3.Group influence, 4.Inducing engagement in discrepant behaviour.