The Unseen

Leila Alimadadi, Lucy Fitzsimmons and Jordan Harrison

Film Synopsis

Young boy as the protagonist. Scary going ons around the family house. Family are unaware of the boy being possessed, just find his behavior strange and abnormal Father goes missing one night and is found dead. Mother must work out the cause behind his death; senses something about her child. Calls for an exorcism by a local vicar on the child. Mother is left screaming for help, young child stands and stares at her

Our teaser trailer will last around 1 minute typical of most teaser trailers to be short in length in order to create hype and excitement for the film.
We aim to film around 30 minutes of footage which will give us enough footage to be able to cut down and edit when producing our teaser trailer.

USP
In order to make our film different from most other horror films, we are considering to incorporate the following features in order to create the films USP:
The

use of a ordinary average household and family relatable to our viewers (target audience) and prime location. Using real home videos to make it realistic Sub genre of supernatural.

Similar Horror Front Covers/posters.

These film posters would be similar to our horror film as each of them show a young child as the main protagonist. The Paranormal Activity 4 poster used a handheld camera for the main image, which is what we plan to do throughout the film. The Orphan and The Grudge main protagonist is using direct address, which attracts the audience and makes it look more scary and is what our group are planning to use for our front cover.

Similar horror front covers/posters.

These front covers/posters are similar to what our groups will be like as on The Blair Witch Project they used a handheld camera for the main image which our group will be using throughout our trailer. Case 39 and The Others both have similar front covers, the main protagonists face is lit up by a light and both their facial expressions are nervous like theyre expecting something to happen.

Masthead Ideas
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4 3

These are the 5 different fonts that we have shortlisted from www.dafont.com. After our pitch we will be asking you to vote for your favourite font using www.pollanywhere.com in order to gain opinions and feedback from members of our target audience including you!

Character Profiles
Child (boy) Protagonist. The Villian Mother The antagonist. The Hero Father Victim Vicar The helper Police officers The dispatchers Mothers Friend The donor
According to Propps theory, our cast adhere the convention of the different characters, although not all character roles from his theory relate to our film.

Actor Profiles

Casting for our protagonist

Criteria: Young boy who will be able to act innocent as well as mysterious and strange. Actor 1: Tom Fitzsimmons (Age 12) Actor 2: David Smith (Age 10) Actor 3: Louis Jones (Age 11)

Location Ideas
We have decided to use just the one central location of an isolated house as this will be where all the action will take place. Shots of the surroundings will also be used. From looking at similar horrors to ours, we noticed that they also use the one main location where everything happens.

Visual Aesthetics: Trailer

Camera shots such as close up, master shots, point of view to create tension and fear as audiences watch the trailer. Dark, gloomy shadows and lightening to evoke fear in the audience Fast pace editing adding intensity of viewing

Marketing and Advertising.

Marketing USP

As part of our marketing campaign, we are going to create a QR code which you scan on most mobile phones. The code that is scanned creates

The Unseen scene app for phones.

Within the app, people will be able to create their own horror film clip based on our film. E.g. pick their own characters The app also allows you to record your own voice and create your own scary ring tone. The app will also give you a certain password and if used in the exclusive time period, it will take 15% off the price of the film at the cinema.

Publishers

Who do we want to publish our film?

Films similar to the The Unseen that the company have produced and distributed.

Why? UK media company, creating and distributing commercially driven independent cinema suitable for our film. Smaller company wouldnt be competing with high budget films of similar genre. Well built brand reputation The Unseen would fit will within their product portfolio Similar films to ours however ours would be unique in that it has

Analysis of feedback Focus

Group

Conducted a small focus group, presenting 3 horror trailers similar to the trailer we aim to produce. Audience were given a handout with a series of questions. After the viewings of the trailers, questions were asked in order to gain feedback and suggestions about our own ideas.

Analysis Continued
Idea of using a child protagonist Use of home videos Using a hand held camera

Budgeting- Hollywood Film Budget

Screen Rights Screenplay Producers Director Actors Production Costs Visual Effects Music

Our Film Budget

For our teaser trailer, we have a very limited budget so we have had to cut costs to almost nothing. Camera provided. Actors who are willing to work for free. Our own sounds and music we do not need rights to use. Special Effects: Premiere Pro Free costume and make-up We are the directors. The only cost we will have to consider in production is transport to locations.

Thank you for your time and we will welcome any feedback or suggestions!

Masthead Ideas
1 - 708486

2 - 708487

4 - 708489 3 - 708488

5 - 708490

http://www.polleverywhere.com/multiple_choice_polls/ODEyNzM0NTE1