Professional Documents
Culture Documents
I Ashions O: Group No-5
I Ashions O: Group No-5
Group No- 5
Amit Nakra Chandana Gowri Madhan Babu Preeti Singh Shaileja Verma Sushree Panda Vimal OT
PROBLEM STATEMENT
* Hi Fashions is a merchant exporter and plans to venture in domestic apparel knitwear market. Geography Delhi, Punjab, Haryana, Rajasthan
-Target
OBJECTIVES
* To capture 2% of the total market and 5% of the T-shirt market in 6 months ranging from Sep 2011 Mar 2012. To capture 6% of the total market and 10% of the Tshirt market in 12 months ranging from Apr 2012 Mar 2013.
To make sure that the following capacity constraints are taken care of
Only T-shirts and Vests 50,000 Dozens/month Only Briefs 40,000 Dozens/month To target market in Delhi, Punjab, Haryana and Rajasthan.
Gents
Ladies
Briefs
Briefs
MACHO ( 2 styles )
NAUGHTY ( 2 styles )
XL,L,M,S
XL,L,M,S
W,C,BL,BR
P,BL,R,GR, Y,C
GROSS CONTRIBUTIONS
BRAND Teens T-shirt SIZES S,M L , XL CONT. 50% 35% TOWN RATE Rs 300/Rs 350/MRP Rs 390/Rs 440/-
Comfi Vests
80, 85 90, 95
50% 40%
Rs 64/Rs 68/-
Rs 79.95/Rs 84.95/-
100, 110
35%
Rs 72/-
Rs 89.95/-
Macho/Naughty Briefs
S, M
40%
Rs 75/-
Rs 94.95/-
L, XL
35%
Rs 78/-
Rs 99.95/-
Comfi Vests
80, 85
50%
Rs 64/-
Rs 79.95/Rs 94.95/-
Macho/Naugh ty Briefs
S, M
40%
Rs 75/-
T-Shirts Vests Briefs( Gents ) Briefs (Ladies) Total Market Size Total Target T-Shirt Target Target for Vests and Briefs
SALES PLAN
Period Product Region
Delhi
No. Of outlets
5600
1706 3988 4032 5600 1706 3988 4032 5600 1706 3988 4032
Sales/ Outlet
73
129 79 26 63 284 131 139 131 262 157 105
T- Shirts
Sep 11 Mar 12
Delhi
Vests
No. Of outlets
5600
1706 3988 4032 5600 1706 3988 4032 5600 1706 3988 4032
Sales/ Outlet
155
273 167 55 212 955 441 469 443 880 527 354
T- Shirts
Apr 12 Mar13
Delhi
Vests
Additional Points
Hi- Fashions should give additional incentive of approximately 5 % for retailers who promote their products among the customers and push their products in the market.
ORGANIZATIONAL CHART
Purchase
Production Board
Manufacturing
Finance
Retailers
Sales
Distributors Wholesalers
THANK YOU